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Maxipolo delle mele in Trentino: alliance between Melinda and La Trentina

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Melinda and La Trentina towards aggregation. After four years of synergies, the two main apple producer organizations in Trentino have given the green light to the centralization of commercial and marketing strategies. «At the center of the new project will be the quality of the product – explains Paolo Geverini, general manager of both organizations – but also the modernization of the varietal mix. Worldwide apple production is increasing year by year and competition is getting stronger. The time has come to accelerate the potential of the two consortia “.

Within the Trentina, the first step has already been voted on by the shareholders’ meeting, which has given the go ahead for the merger of the four cooperatives into a single centralized body. La Trentina is the fourth national center for apple production with one thousand members, 60 thousand tons of product, 1,300 cultivated hectares and an average turnover of 35 million euros. The innovations foreseen in the 2021-2023 plan are many and concern a better management of the staff and the centralization of some departments. “The cost optimization indicated by the three-year plan – explains the president of Trentina, Rodolfo Brochetti – should lead us to an expected saving of around € 1.75 million: it means being able to concentrate our efforts on increasing production quality”.

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