Home » Mercedes-Benz abandons its all-electric car plan and Europeans are not very interested in electric cars – Fast Technology – Technology changes the future

Mercedes-Benz abandons its all-electric car plan and Europeans are not very interested in electric cars – Fast Technology – Technology changes the future

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Mercedes-Benz abandons its all-electric car plan and Europeans are not very interested in electric cars – Fast Technology – Technology changes the future

Mercedes-Benz Adjusts Goals, Shifts Away from Full Electric Vehicle Sales by 2030

Kuai Technology reported on February 29 that Mercedes-Benz CEO Kallenius admitted at the annual shareholder meeting that the company had adjusted its previously set goals. It was revealed that there are no longer plans to fully switch to electric vehicle sales in major markets by 2030.

Kallenius cited the reason for this adjustment as the popularity of Mercedes-Benz electric vehicles not meeting expectations. In the European market, electric vehicles will only account for 11% of Mercedes’ sales in 2023, with hybrid vehicle sales included, this proportion will only be 19%.

The CEO stated that Mercedes-Benz is prepared to continue producing cars with internal combustion engines and plans to update the technology over the next decade. The company’s current plan is to launch an entirely new lineup of combustion engine models by 2027, allowing combustion engines to last into the 2030s.

Following this announcement, Mercedes-Benz’s share price rose by 5.9%, showing strong support from the capital market. Data also shows that Mercedes-Benz’s cumulative sales in 2023 will reach 2.492 million vehicles, with pure electric vehicle sales reaching 240,000, a year-on-year increase of 61%.

While the growth rate of electric vehicles is promising, the sales performance of 240,000 vehicles may not be sufficient to support the burden of the Mercedes-Benz automobile industry. Re-adjusting the focus on fuel vehicles as the main target in the future might be a better choice.

Source: Kuai Technology
Editor: Ruofeng

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