Dynamism, vitality, innovation and design make Mini much more than a simple automotive icon. Each model in the range of the British brand, with its peculiarities and characteristics, represents an urban furnishing object and, in some ways, an artistic creation. And it is precisely in the name of creativity that Mini Milano and the Iulm University have signed a partnership with the aim of accompanying young talents in their path of personal and professional growth. The collaboration includes the involvement of IULMovie LAB, an IULM audiovisual production center, which offers heterogeneous and contemporary projects in the fields of cinema, television and new media. Also referred to as an “incubator of new ideas”, IULMovie LAB welcomes the world of companies and satisfies different storytelling needs through the creation of advertising concepts, the creation of real corporate films, the formulation of short and dynamic proposals that know how to capture the attention of heterogeneous audiences and audiences. The challenge facing the IULMovie LAB work team is the creation of a video project entitled Traveling with Mini Subscribe, the Mid-Term rental solution offered by Alphabet, a rental company of the BMW Group and activated experimentally in Milan and Rome. . The project kicked off in January so that it could be “on-air” by April. Young students will have the opportunity to express their creativity without limitations and to develop their ideas and talents while keeping as their main reason the real and healthy driving fun, which has always distinguished it. The partnership between Mini Milano and IULM aims to create a virtuous union between the business and academic worlds with a view to developing a company that is increasingly sensitive to the issue of training and the development of young people, favoring the development of professional profiles of tomorrow. It is not the first time that the British marchion is committed to starting again with young people, suffice it to mention the Mini Challenge Academy project aimed at young drivers, confirmed after the great success of 2020, at the Mini FilmLab Project, a training course dedicated to young aspiring filmmakers in collaboration with Anteo SpazioCinema and the European Institute of Design, or the Mini Meets Music Contest 2020, a competition for emerging artists. Furthermore, to enhance and spread the importance of sustainability, so important for the brand, a Mini Full Electric will be made available to the university. (ITALPRESS). tvi / com 29-Mar-21 17:45
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