Home » Monster charging quarterly report graphic: revenue of 1 billion, profit of 8.2 million, 80% of revenue is marketing costs

Monster charging quarterly report graphic: revenue of 1 billion, profit of 8.2 million, 80% of revenue is marketing costs

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Original title: Illustration of Monster Charging Quarterly Report: Revenue of 1 billion, Profit of 8.2 million, 80% of revenue is the source of marketing costs: Leidi.com

Lei Jianping reported on August 23

Monster Charge (NASDAQ: EM) released its financial report today. According to the financial report, Monster Charging’s revenue in the second quarter of 2021 was 972.4 million yuan (approximately US$150 million), an increase of 52.9% from the second quarter of 2020.

Of course, although Monster Charging’s revenue is growing rapidly, it makes money and makes a loneliness. Most of the revenue is contributed to the sales and marketing expenses, and the sales and marketing expenses account for up to 80% of the revenue.

As of June 30, 2021, Monster Charging’s service covered 771,000 POIs (points of interest), and as of March 31, 2021, it was 716,000.

As of June 30, 2021, the number of mobile power sources provided by Monster Charging was 6 million, and as of March 31, 2021, it was 5.6 million.

Monster charging Q2 costs and expenses are 950 million yuan, a year-on-year increase of 60%

Monster Charging’s revenue cost for the second quarter of 2021 was 138.7 million yuan (approximately 21.5 million US dollars), an increase of 44.8% compared with 95.8 million yuan in the same period last year.

Among them, Monster Charging’s R&D expenses in the second quarter of 2021 were 20.5 million yuan (approximately US$3.2 million), an increase of 25.3% compared to 16.4 million yuan in the same period last year.

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Monster Charging’s sales and marketing expenses in the second quarter of 2021 were 771 million yuan (approximately US$119.4 million), an increase of 64.6% from 468.4 million yuan in the same period last year.

Monster Charger’s general and administrative expenses for the second quarter of 2021 were 28.7 million yuan (approximately US$4.4 million), an increase of 49.3% compared to 19.2 million yuan in the same period last year.

Monster Charging Q2 operating profit 18.84 million operating profit margin 2%

Monster Charging’s operating profit in the second quarter of 2021 was 18.8 million yuan (approximately US$2.9 million), compared with 39.2 million yuan in operating profit in the same period last year. The operating profit margin was 1.9%, compared with 6.2% in the same period last year.

Monster Charging Q2 net profit of 8.21 million fell 73% year-on-year

Monster Charging’s net profit in the second quarter of 2021 was 8.2 million yuan (approximately 1.3 million U.S. dollars), compared with 29.9 million yuan in the same period last year.

Not in accordance with the US GAAP, the adjusted net profit of Monster Charging in the second quarter of 2021 was 17.2 million yuan (approximately US$2.7 million), while the adjusted net profit in the same period last year was 38.8 million yuan.

As of June 30, 2021, Monster Charging has cash and cash equivalents, restricted cash and short-term investments of 3.1 billion yuan (approximately US$476.1 million).

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Lei Di was founded by Lei Jianping, a media person. If reprinted, please indicate the source.

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(Disclaimer: This article only represents the views of the author, not the position of Sina.com.)

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