Original title: Moutai ice cream “Drunken Sweet” cross-border 39 yuan 1 serving and Moutai wine flavor
Moutai ice cream “Drunken Sweet” cross-border 39 yuan 1 serving and Moutai wine flavor
source: World Wide Web
2022-05-20 18:24
[Global Network Financial and Consumer Comprehensive Report]On May 19, a topic about “Can I drive after eating Moutai ice cream?” was widely discussed among netizens, and “Moutai ice cream” once became a hot search term on social platforms.
In response to this topic, Xue Jianhua, head of the Moutai ice cream research and development team and general manager of Moutai International Hotel, responded publicly: “Moutai ice cream has alcohol content, so it is not sold to minors. And the alcohol concentration is 3%, it is recommended not to eat it after eating. drive.”
At the launch ceremony of the “i Moutai” APP at the end of March this year, the first Moutai ice cream flagship store under Moutai was also announced to open for business. According to Moutai, the brand will launch three flavors of original, vanilla and tiramisu, currently priced at 39 yuan per serving. In the future, the brand can also perform various forms of products such as hard ice, soft ice, stick ice cream, ice cream cake, ice cream coffee and so on.
Xiao Zhuqing, a liquor marketing expert, said at the launch ceremony that the product is a product of strategic cooperation between Maotai and Mengniu, and the taste has a faint taste of Maotai. In the future, Moutai will open Moutai ice cream stores in many places across the country.
According to reports, Moutai ice cream is an innovative combination of Maotai liquor and ice cream products, and pure milk ice cream is mixed with Maotai liquor. The variety of products can meet different consumption experiences, and it is more in line with the perception and taste needs of young people. In addition, Moutai also plans to release three flavors of pre-made ice cream, original (light milk), vanilla and green plum on May 29.Return to Sohu, see more
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