[Epoch Times November 01, 2021](Reported by Epoch Times reporter Li Bing) Recently, the prices of many types of Moutai have plummeted across the board. The industry generally believes that this round of Moutai prices fell across the board is related to the recent “unboxing order”. According to other media, there are currently four major factors affecting the price trend of Moutai.
According to the data of the “Liquor Price Today” public account, the original box price of 53 degrees Feitian (2021) has fallen from 3,750 yuan (RMB, the same below) on October 26 to the latest 3,550 yuan, and the 2021 San Fei has fallen to 2,700 yuan. . The original box price and bulk fly price of other years also fell across the board in the past two trading days.
What is the reason for this round of Maotai liquor prices falling across the board? The industry generally believes that it has something to do with the news that Moutai will be allowed to be sold in full boxes in the near future.
“Zheshang Securities” recently reported that after the new leader of Moutai took office, measures such as double-stage incremental placement, empty bottle exchange, and cancellation of non-standard unpacking have been implemented one after another, and more practical measures may be launched in the future to stabilize prices.
At the beginning of this year, Moutai Company asked Moutai distributors to sell 80% of their liquor out of the box, and the boxes to be recycled, and the opening rate was increased to 100%. This has directly led to no FCL Moutai being sold in the market, and the price of FCL Moutai has continued to soar. Today, the plot has reversed.
According to Red Star News, Moutai’s “unboxing order” began in January 2021. Previously, Moutai said that the “unboxing order” was to control prices and stabilize the market. In addition to unboxing sales, Moutai also introduced the cancellation of online “rush-buying” thresholds, announcing that all Moutai liquors that can be sold in 2020 will be put on the market, and the inventory will be cleared.
The new regulations issued by Moutai show: “From January 1, 2021, the Moutai store system will unpack and sell 80% of Moutai every month at a price of 1,499 yuan. Manufacturers will check the unboxing and sale in the store from time to time. Circumstances and the number of boxes, if the number of boxes is found to be below the standard, the winery will impose corresponding penalties on the dealer.” In less than half a month, the unpacking policy was directly upgraded from 80% to 100%.
Four factors affect the price trend of Moutai
Since September, the price of Moutai has fluctuated violently. There had been a rebound in the previous period, but most of the time it was mainly down. For this reason, many speculators in Kweichow Moutai complained on the Internet platform.
In recent days, the prices of all types of Moutai have continued to plummet alternately, and the prices of boutique Moutai and the Chinese zodiac of the Ox have fallen particularly sharply.
“Broker China” believes that the price of Moutai on the market is still facing negative repression. From the current point of view, there are four main factors that affect the price trend:
One is that Moutai’s early gains were too large. The price of many scattered flights is around 3,000 yuan, and the whole box is close to 4,000 yuan. The price of any asset is too high, and it can’t stand the turmoil.
Second, the pressure to cash out is still relatively high. Since the beginning of this year, the prosperity of many industries such as real estate, finance, education, and games has dropped rapidly. Many big bosses have to sell massive inventories to the Maotai circle to cash out funds for various purposes. This has led to the hype of the entire “Maofan circle” Serious outflow of funds.
The third is the overall decline in consumption power. In the second half of this year, most industries are not very good, whether it is business consumption or personal consumption, there has been a decline. Judging from the Mid-Autumn Festival market, sales of its peers have dropped by nearly 50%, so except for out-of-print and scarce varieties, all Moutai circulating products have been sold. But there is another problem in it: old goods cannot be sold, and no one stocks new ones in large quantities. This further exacerbated the market panic.
The fourth is consumption tax. In the “Solidly Promoting Common Prosperity” published by the Chinese Communist Party’s “Seeking Truth” magazine on October 16th, it was mentioned that tax adjustments in the consumption link should be strengthened and the scope of consumption tax collection should be expanded. The other property tax mentioned in the article is expected to have been fully released, but there is no news about the consumption tax, which also means that the bad news has not yet landed.
After the party media proposed to adjust the consumption tax, Chinese liquor stocks suffered a “Black Monday.” As of the close on October 18, the liquor index plummeted by nearly 8%, and many stocks fell to a limit, and the market value of the entire sector had evaporated by nearly 340 billion yuan. In just one day, the market value of Kweichow Moutai has evaporated by more than 140 billion yuan.
Editor in charge: Gao Jing#
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