Charge step investments. those programmed by Multicedi, a large-scale distribution company from Campania. The new industrial plan, which has just been approved, provides for approximately 155 million euros to be invested in e-commerce, modernization and expansion of the main logistics platform, in twenty super stores (of approximately 2 thousand square meters) in Puglia, Campania and Lazio with the Decò and Dodeca brands and 30 franchisee affiliate structures.
Expansion plans after a very positive 2020. The Multicedi group (which is part of the Vegè purchasing group) in fact closed 2020 with a turnover of 930 million, an increase of 11% compared to the previous year (more than the sector average which stood at 7%) and with a net profit of 20 million. «We think that the size of our stores has been rewarded – the CEO Claudio Messina specifies – that of the neighborhood supermarket. Close to home and not too big. 2021 will not be as positive, for now with a fluctuating trend. Despite this we will make the planned investments ».
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It starts with the strengthening of the front line team. “We have hired top figures – adds Messina – looking for them throughout Italy”. Among the new purchases that of Antonio Pirozzi sales director from Carrefour, Marco Monacelli, new marketing director, coming from the Gabrielli group from Turin, the architect Fabio Gabanella ex Unes of Milan, who are added to the historical team with the dg Giuseppe D ‘ Angelo and the commercial director (ex Md) Vittorio Amatucci. And again, Angelo Merola, who is working on relaunching e-commerce. The channel has been active for a few years, but it’s time to reset the whole organization. “We are creating a department for online commerce – adds Messina – But there is also more. Multicedi has allocated 5 million to be spent immediately to create a “dark store”, an automated warehouse dedicated exclusively to online sales. This is the first dark store in Naples, and will be operational in 2022.
One hundred million will go to the opening of 20 super stores (of about 2 thousand square meters) located between Puglia, Campania and Lazio with the Decò and Dodeca brands. And the opening of 30 franchised stores, entrusted to historical affiliates, in some cases also becoming partners.
Finally, 50 million are destined for the logistics platform of Pastorano (in the province of Caserta), which is expected to double and to automate the warehouse. “We hope to be able to access industry 4.0 concessions,” Messina points out.