China Business Daily (Reporter He Yang)On September 26, the Ministry of Commerce held a press conference on “Guaranteeing Festival Market Supply and Promoting the Release of Consumption Potential”. The National Day holiday is approaching. A reporter from China Business Daily learned from the press conference that during the National Day this year, the consumer market will show a prosperous and stable development trend. The market for daily necessities will be adequately supplied, rich in varieties, and stable in prices. On the basis of ensuring supply, various consumer promotion activities will also blossom throughout the country.
Guarantee market supply during National Day holiday
The National Day holiday is a major holiday for the whole country, and it is also a golden time for residents’ consumption and leisure. In this traditional peak season for consumption, it is of great significance to do a good job of market supply and residents’ consumption during the National Day holiday.
Wang Bin, deputy director of the Department of Consumption Promotion of the Ministry of Commerce, said: “This year’s holiday consumer market will be based on prosperity and stability. Affected by the epidemic, this year’s National Day consumption will highlight four major trends: First, local consumption, peripheral consumption, and home consumption will increase. Become a new hot spot; second, green consumption, smart consumption, and healthy consumption are more popular; third, demand for personalization and quality has increased, and the enthusiasm for mid-to-high-end consumption continues; fourth, accelerated integration of online and offline, experiential and scene-based consumption needs Will continue to improve.”
During the National Day, ensuring the supply of necessities of life in the market is of utmost importance. In terms of supply organization, the Ministry of Commerce will guide commercial circulation companies to increase the stock of daily necessities, increase the frequency of replenishment and shelves, and ensure market supply in accordance with the characteristics of holiday consumption; timely discover and properly handle abnormal situations such as centralized procurement to ensure that market supply is not out of stock , Constantly file.
Wang Bin emphasized that before the holiday, the Ministry of Commerce and relevant departments will release the central reserve beef and mutton to the seven provinces to meet the holiday consumption needs of the people in ethnic minority areas. Since the beginning of this year, a total of more than 90,000 tons of central reserve pork, 8,300 tons of beef and mutton, and 42,000 tons of frozen pork have been collected and stored. Instruct all localities to appropriately increase government reserves and organize investment in a timely manner. Hainan and other places organized cheap vegetables to be put on the market. Qingdao has set up 120 wholesale and retail outlets in the city to organize the release of government reserves of meat and vegetables.
This year, the total amount of social zero may reach 44 trillion yuan
Although the National Day holiday is a traditional peak consumption season, due to factors such as the new crown pneumonia epidemic and flood conditions, residents’ consumption expectations are not yet stable, and the foundation for consumption recovery is not solid. It is still difficult for physical businesses, especially small, medium and micro enterprises to operate.
Data show that my country’s total retail sales of consumer goods in August increased by 2.5% year-on-year, and the growth rate showed a significant slowdown. How to release the suppressed consumer demand and tap the consumption potential has become a difficult problem at hand.
Wang Bin said: “This is mainly due to the new round of epidemics, floods and other short-term and local factors. The overall momentum of China’s consumption recovery has not changed. In the first half of last year, consumption fell sharply, and in the second half of the year it rebounded month by month. The base has continued since August. Therefore, since the second half of this year, the year-on-year growth rate has slowed down, showing a pattern of high before and low. According to our analysis, consumption will continue to recover steadily in October and even the entire fourth quarter. It is expected that the total social zero for the whole year is expected to reach 44 Trillion yuan, an increase of about 12.5% over 2020 and an increase of about 8% over 2019.”
Promote steadily to promote consumption
In order to seize the golden, nine, and silver ten, the year-end and new-year sales seasons and other favorable opportunities, various localities will also organize various forms of consumption promotion activities in accordance with local conditions, to gather momentum, to thrive the city, and to thrive business. For example, Shanghai launched the golden autumn shopping and tourism season, Yunnan launched a series of activities to promote consumption in the “Purchase Golden Autumn” campaign, Gansu launched a series of activities to promote consumption in welcoming the National Day, and Jinan held activities for the autumn consumption season. Hubei, Nanjing, Zhengzhou and other provinces (autonomous regions, municipalities ) Will be issued during the National Day holiday vouchers and so on.
It is worth noting that urban commerce has also become the focus of attention. The reporter learned that the Ministry of Commerce is working with relevant departments to implement in-depth urban commerce promotion actions with the goal of improving the quality of life of residents and expanding the scale of urban consumption.
According to Yin Hong, deputy director of the Circulation Development Department of the Ministry of Commerce, the implementation of urban commerce promotion actions will focus on building a quarter-hour convenient living circle in the city; developing characteristic neighborhoods and characteristic business districts; innovating and developing time-honored brands to release the potential of national tide consumption.
Yin Hong said that since the beginning of this year, the Ministry of Commerce, in conjunction with 11 departments, has issued the “Opinions on Promoting the Construction of a Quarter-Hour Convenient Living Circle in Cities.” To improve and optimize the layout of community commercial outlets based on the idea of point-to-point and gradually open up. According to the working principle of what is missing, build a group of convenient living circles with complete business formats, complete functions, and wisdom and convenience, and open up the “last mile” of residents’ consumption. “Continuously improve the convenience, intelligence and quality of residents’ daily lives.
Yin Hong pointed out that characteristic neighborhoods and characteristic business districts are the carriers of cultivating consumption upgrades. Starting from the end of 2018, the Ministry of Commerce has launched a pilot project for the renovation and upgrading of pedestrian streets, and 23 streets have been selected for pilot projects. Judging from the current situation, the passenger flow and turnover of the 23 pilot pedestrian streets from January to August this year have increased by more than 40% year-on-year. In terms of time-honored brands, the Ministry of Commerce has organized more than 100 time-honored carnivals this year, directly achieving sales of more than 1.2 billion yuan, especially driving online and offline sales of more than 15 billion yuan.Return to Sohu to see more
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