December 28,New OrientalThe official microblog announced that it will launch the live broadcast platform “Eastern Selection”. At 8 o’clock tonight, Yu Minhong will carry out the first live broadcast of farm products on the Douyin account “Yu Minhong”. In addition, regarding “New OrientalDon’t do iteducateUp? “this problem,New OrientalThe answer is “educateWill always be our original intention, so New Oriental will still be ineducateThe field continues to work hard. “
New Oriental said that the current education services for major partners, such as level four and six, postgraduate entrance examinations, overseas languages (English, minor languages), study abroad consultation, and international study tours for small partners, domestic research & camp education will continue to accompany you.
In addition, New Oriental is also trying to make efforts in general education and quality literacy education for students. For example, it recently launched the first set of children’s general education picture book “Little Polymath”. As for the public welfare of rural education, New Oriental is also insisting on investing, “because as long as it is related to education, it is what we care about and care about the most.”
Regarding the question “Is New Oriental not doing education?”, New Oriental’s answer is “Education will always be our original intention, so New Oriental will continue to work hard in the field of education.”
At 8 pm on the 28th, Yu Minhong’s first live broadcast of farm products will be carried out on Douyin, and the new platform “Dongfang Selection” will be officially introduced.
When Yu Minhong decided to do “live streaming”, there were almost all opposition voices around him.
“The air of live streaming has long since passed.”
“Live delivery is difficult to do”
“The operating cost behind live streaming is too high”
But after he read countless reports and materials, although he was very clear in his heart, “Indeed, it is very difficult to carry out live delivery of goods”, but he still said the decision in a live broadcast in November— —”We plan to set up a large-scale agricultural platform. I will work with the anchor teachers to help the farmers live broadcast.”
The article revealed, why did you choose to do this firmly? There are actually only two simple reasons:
For one, he himself is the child of a farmer. “I grew up in the countryside from 1 to 18 years old. As long as all agricultural products can be grown in my hometown, I have planted them all. Since I was young, I like to look at the crops, such as wheat seedlings, coming out of the field, slowly After the frost, it grew vigorously after the winter, and finally produced golden wheat ears. That feeling gave me an incomparable sense of closeness and happiness to the earth.” Yu Minhong in his public account[LaoYuGossip】Wroteso
Second, do the right thing. “Do the right thing, do it right”, this sentence has always been a proposition within New Oriental. And when this sentence appeared on things related to the anchor farmer, the story changed a little bit-
About a few years ago, Yu Minhong went to Shandong on a business trip, just passing by the farmland, and chatted with the local farmers. The main crop for local farmers to generate income is garlic. Because the price of garlic was very good the previous year, many locals switched to growing garlic this year. In the end, the supply exceeded demand. Selling it for a jin per jin is equivalent to the farmers’ hard work for a year.
“But in fact, if you buy garlic in Beijing, it costs more than ten yuan a catty, so I thought at the time, if I could build a platform to help them sell garlic to other places, would it help them solve this problem? The problem? At least, you can’t lose.” Yu Minhong said.
For Yu Minhong, the seed of helping farmers live broadcast has already been buried in his heart, so when he goes to Gansu, Guizhou and other places, he will always arrange an hour of live broadcast to help the locals bring goods.
Now, when Yu Minhong and the “Oriental Selection” are working hard to help farmers live broadcast, this matter has been given a firmer meaning-through the power of Yu Minhong and the platform, more farmers can benefit. , Help common prosperity.
New Oriental said, “This is what we think, although stubborn, but the right thing.”
The financial report shows that New Oriental’s 2021 fiscal year revenue was 4.277 billion U.S. dollars, a year-on-year increase of 19.5%;Net profitIs 230 million U.S. dollars, a year-on-year decrease of 35.03%, attributable toshareholderThe net profit was 334 million U.S. dollars. In the 2021 fiscal year, New Oriental Education Curriculum Services will bring in revenue of 3.94 billion U.S. dollars, accounting for 92.1% of the total revenue; books and other services revenue of 340 million U.S. dollars, accounting for 7.9%.
The report believes that the measures taken to comply with the “double reduction” policy will affect New Oriental’s business, financial status, and operationPerformanceAnd prospects have a major adverse impact.
(Source: CDC Finance)
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