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News | Li Weijia responded to the endorsement milk tea shop overturned: the contract was terminated in June this year

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Caijing Daily News On September 9, Li Weijia sent a Weibo response to “Li Weijia’s suspected endorsement overturned by multiple people defending his rights.”

He said that on July 25, 2020, he and Guangzhou Hechenghui Information Technology Co., Ltd. signed the “Plane Image Ambassador Contract” and served as the “Happy Formula” milk tea product image ambassador. The cooperation period is from September 1, 2020 until September 1, 2020. Until August 31, 2021.

In May 2021, after learning that the actual operator of “Happy Formula” milk tea is Guangzhou Xinrui Catering Management Co., Ltd., and the endorsement conditions of the graphic ambassador in the contract have changed, we will exchange with Hechenghui on June 1, 2021. The company signed a “cooperation cancellation agreement”, the agreement is clear: Hechenghui Company will stop using Li Weijia’s portrait, and will successively dismantle, replace, delete and remove the published promotional posters, promotional videos, Weibo promotional materials and information, and at the same time It is required to properly handle related cooperation matters between Guangzhou Xinrui Catering Management Co., Ltd. and the “Happy Formula” milk tea franchisees.

Li Weijia said that he has paid attention to the relevant public opinion about my endorsement of the “Happy Formula” brand on the Internet, and has been actively coordinating and handling this matter since May, and expressed deep apologies for the occupation of public resources for this matter. Here, he also called on all franchisees to express reasonable demands through legal channels and means. At the same time, it reserves the right to pursue legal liabilities for untrue remarks and malicious slanders directed at me on the Internet.

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Image source: Screenshot of Li Weijia’s Weibo

(Edit: Li Xin)

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