If you look at the German start of the Chinese company – often hailed as “China’s Tesla” – then cars are actually a side issue. In the first half of the year, Nio managed to get just 350 new registrations in this country. This is shown by the figures just published by the Federal Motor Transport Authority.
Since a bombastic market launch event last October, the start-up has opened three stores, three battery changing stations and most recently a new software development center in Berlin. But Nio hardly sold any cars during that time. The number of employees in Germany is likely to be even higher than that of customers.