Sino-Singapore Jingwei Client, June 2nd, 39 brands have placed orders over 100 million yuan, 4800 brands’ turnover has increased by more than 5 times year-on-year, and more than 60% of core open platform stores have placed orders with a year-on-year increase of more than 100%. 2021″ The first day of “Jingdong 618, 18th Anniversary Celebration” ushered in explosive growth, and JD.com has become the largest incremental market for brand merchants.
Just after midnight on June 1st, Ms. Wang, who lives in Southeast Street, Changshu City, Jiangsu Province, received a set of skin care products ordered on JD.com, which surprised her, not only because the express delivery turned out to be a JD Logistics smart courier. Car, and it took only 4 minutes from the payment of the balance to the delivery of the express. According to JD Logistics data, as of 17:00 on the 1st, including JD retail orders and open business orders, JD Logistics has delivered more orders than the entire day last year.
The data is abstract. However, every product delivered to the user is derived from the user’s trust in JD. It embodies JD’s ultimate pursuit of user experience, and it is JD’s ability to guarantee technology and supply chain. Tempered.
100,000 boxes of customized rice dumplings sold in 5 hours, innovative products occupy the C position in sales growth
This year, during JD 618, there will be Children’s Day and Dragon Boat Festival blessings. The sales of toys and rice dumplings in JD Supermarket are naturally outstanding. On the first day of JD 618, the turnover of toy categories increased by 180% year-on-year. Among the gifts parents buy for their children, building blocks and educational toys are the first choice. At the same Dragon Boat Festival, consumers’ preferences for zongzi are very different. Among the more than 100,000 boxes of JD’s customized zongzi gift boxes sold in 5 hours, snail powder-flavored zongzi, abalone zongzi, spicy plant meat, and durian-flavored zongzi have become young consumers “chasing” New” preferred flavor.
At the beginning of summer, fruits, seafood, and ice cream are naturally indispensable. On the first day of JD 618, Thai Golden Pillow durian sold more than 80,000 units, lychee sold more than 600,000 catties, vitamin C king kiwifruit sold more than 1.28 million units; the crayfish that dominated the supper market sold more than 7 million units. Nearly 10,000 live large lobsters were sold in Canada; over 2 million ice creams were sold in the summer.
In the field of 3C home appliances, the performance of consumers’ individual needs has become more obvious. On the first day of JD.com 618, Xiaomi mobile phone won the mobile phone category sales champion, with a full-day turnover of 5 times year-on-year growth; game desktop sales increased by 110% year-on-year, electronic education category increased by 100%, of which electronic dictionaries increased by 300%; game mobile phone sales Increased by 8 times year-on-year, game TVs increased by more than 10 times, fresh air air conditioners increased by more than 5 times, vacuum cleaner robots increased by more than 5 times, and the three major trends of maternal and infant refrigerators, large-screen refrigerators, and smart refrigerators increased by more than 10 times. The turnover of air circulation fans and bladeless purification fans reached 11 times last year, and the first day turnover of scrubbers exceeded the sum of the first half of last year. In addition, low-sugar rice cookers, high-end hands-free wall-washing machines, visual air fryer, cooking robots and other new products jointly launched by JD.com and brand owners have all gained consumers’ favor.
Home furnishings that target personalized consumer needs are also loved by consumers. On the first day of 618 on JD.com, the turnover of skin-beautifying showers increased by 300% year-on-year, the value-added kitchenware increased by 200% year-on-year, and the turnover of color switches reached 3.5 times year-on-year. Categories such as children’s bookshelves and children’s tables and chairs increased by 220% year-on-year.
Consumers who like new categories are also more willing to accept new shopping experiences. On the first day of 618 on JD.com, the turnover of new live products on JD.com increased by 219 times year-on-year; JD.com’s own brand, which directly refers to personalized consumer demand, opened 10 hours on the first day of 618. The turnover of JD.com’s pet healthcare products increased by more than 100% year-on-year, and the turnover of multiple brands of smart pets increased by more than 100% year-on-year. Among them, the turnover of smart drying boxes increased by 30 times year-on-year.
The turnover of JD International increased by more than 120% year-on-year, driving the turnover of nearly 1,500 brands to increase by more than 100% year-on-year. Among them, the same-purchase transaction volume on the official website of directly connected overseas retail stores increased by 436% year-on-year; the transaction volume of imported supermarkets that brought consumers a more convenient experience increased by more than 50 times from the previous month.
With the improvement of health awareness, people’s health consumption is not limited to “treatment”, health care, nourishment, fitness, beauty, and even the “refined” maintenance of various parts of the body have been included in the category of “health consumption”, covering all products Kind and full-scenario health services ushered in explosive growth. The sales of 618 on the first day only took 15 minutes. The overall transaction volume of JD Health‘s health services increased by more than 8 times year-on-year, and the order volume of prepaid service packages for psychological consultation increased by 165% year-on-year; The turnover exceeded the whole day of the same period last year.
During this year’s JD 618 period, whether it is tens of billions of shopping dollars, over 90% of the hot-sale commodity price guarantee, or rich commodity services, convenient logistics services, considerate health and life services, let consumers buy and how If you buy, you can become a “shopping clan” and enjoy the experience of “shopping”.
The smart express vehicle completes the first order delivery technology and supply chain guarantee in 4 minutes.
Behind the Changshu JD Logistics smart courier truck in Changshu, Jiangsu, sending the first order of 618 for Ms. Wang in 4 minutes, the local smart courier truck and courier have cooperated to operate more than 20% of the sites. By forming a “human-machine CP” with the courier brother, During the big promotion period, the number of delivery orders that can be completed daily has increased by more than 1.5 times.
In JD’s more than 1,000 warehouses across the country, millions of SKU’s self-operated products are ready to go. They need to meet the billions or even tens of billions of needs generated by more than 500 million users across the country. It needs to be extremely precise and fast! 90% of JD online self-operated retail orders must be delivered to users on the same day and the next day.
With the help of system algorithms, supply chain planning and multi-level inventory pre-positioning experience, JD Logistics will forward the pre-sale goods ordered by consumers to the express site closest to the consumer. Once the payment is successful, it can be delivered within minutes. Up. During the JD 618 period this year, JD Logistics expanded the pre-sale pre-sale to almost all small and medium-sized items, and millions of SKUs will be placed in the warehouses closest to consumers.
As a solid technical cornerstone of JD 618, JD Cloud responds to massive concurrency with ultra-high flexibility. On June 1, the peak user visits per second of JD Cloud increased by 235% compared with the same period last year; the NeuHub JD artificial intelligence open platform has established content review and intelligent recommendation , Intelligent writing and other technical capabilities were deployed in the JD shopping process on a large scale and throughout the process. The cumulative number of calls on the first day of 618 reached 13.13 billion times, an increase of 282% over the same period last year; JD’s intelligent customer service services totaled 43.68 million times, allowing A large number of partners can also serve consumers more accurately and efficiently.
The ideal of JD retail is to “sell goods all over the world” and “sell goods all over the world“! To realize this ideal, it is necessary to use the ability of the middle station in the supply chain to work closely with different partners in different scenarios and complement each other’s advantages. In different scenarios, it is possible to match consumer demand and improve order and supply chain scheduling management. , Commodity management, logistics management capabilities. During this year’s JD 618, many brands such as P&G, Unilever, Yihai Kerry, Nestlé and JD Supermarket launched in-depth cooperation on the supply chain large and medium-sized project. The total transaction value of all channels on the first day of 618 exceeded 100% year-on-year. .
500 districts, counties and cities, the choice of one-hour mobile phone consumption from “fingertips” to “by your side”
JD’s retail business model has far surpassed the online B2C e-commerce model. Faced with consumer demand anytime and anywhere, JD.com is also cooperating with suppliers and partners to establish an online platform that adapts to the ever-changing market and satisfies consumers efficiently. On-line, off-line, multi-scenario, and diversified new business models, and offline brick-and-mortar retailers jointly explore and create a new business model that meets the needs of user experience and the needs of brand owners.
In May of this year, JD.com’s Hefei Super Experience Store just started its trial operation. As of the first day of JD’s 618, the cumulative transaction value exceeded 40 million, and the cumulative total channel traffic reached 200,000. On June 1st, JD’s Super Experience Store Chongqing The store’s omni-channel passenger traffic surged by 200% year-on-year, the turnover was 4.2 times that of last year, and the sales exceeded 100,000; the JD Maternal and Child Life Museum linked more than 200 stores during JD 618, and the omni-channel sales on June 1 increased by nearly 300 month-on-month. %.
On the first day of JD.com 618, the order volume of Jingdong Flowers in the same city increased by 243% year-on-year, JD Travel Park ticket sales increased by 7.3 times year-on-year, hotel sales increased by 3 times year-on-year, air ticket sales increased by 3.8 times year-on-year, and movie performance ticket sales month-on-month Increased more than 4 times. As a deeply integrated online and offline JD sports, the transaction volume of offline channels exceeded the entire day of last year in just 8 minutes. As of 16:00, the transaction volume of sports service products such as sports venue reservations has increased by 14 times year-on-year, and the year-on-year growth of sports training has even reached 67 times. The turnover of more than 500 core merchants on the JD Books open platform exceeded 100% year-on-year. The number of consultation orders at JD Health Hospital increased by nearly three times compared with the same period in May; the number of orders for dental services increased by more than four times year-on-year, and the number of orders for dental cleaning services increased by 17 times year-on-year.
As more and more consumers favor the “1 hour service”, instant consumption has also begun to expand to all categories, covering more than 1,400 districts and counties across the country. According to data from JD Daojia, the overall sales of the platform on the first day of 618 increased by more than 140% year-on-year, and the sales of beauty products and cleansing products increased by 2 times and 4 times respectively. Mobile phones have become a hot spot for instant consumption. On the first day of 618, users in more than 500 counties, districts and cities across the country received mobile phone products delivered by JD Daojia within one hour, and the transaction volume of mobile phone hourly service increased 15 times year-on-year.
The purchase volume of small and medium-sized enterprises has increased by more than three times year-on-year. JD 618 plays an important role in the industry
JD 618 has become an important node for the deep link between consumer and industry.
This year, the market data of JD 618 enterprise users also increased rapidly. From May 24 to 31, the purchase volume of JD’s enterprise purchase platform enterprises increased by 312% year-on-year. As a key category in the production and operation of the industrial industry, JD Industrial Products has set off a purchasing boom on the enterprise side. Data shows that the number of customers placed on the first day of JD 618 increased by 200% year-on-year, and the order volume increased by 210% year-on-year. More and more industrial products Manufacturing companies rely more on the quality and service of the JD platform.
On the first day of JD 618, Jingxi e-commerce drove the industry to bring sales of 10,000 factories and thousands of farms to an increase of 230% month-on-month. Direct orders from factories increased by 132% month-on-month. Hubei Xiaogan Clean Paper Products, Guangdong Guangzhou body care and Zhejiang Jinhua kitchen accessories became the three highest-selling industrial belts that day. Direct orders from production areas increased by 310% from the previous day. Among them, eggs in the Henan industrial zone increased by 380%, mangoes and lychees in the Hainan industrial zone increased by 346%, and cherries and oranges in the Sichuan industrial zone increased by 116%. . The number of real estate preferred orders increased by 442% month-on-month. Among them, Heilongjiang Wuchang rice sold nearly 200,000 kilograms, and Guangxi Liuzhou snail noodles sold 140,000 packs.
Consumers are showing more and more interest in the characteristic products of the local industry belt. Goods from the source of the industry belt are moving towards the national market with rapid expansion. On the first day of JD 618, the transactions of Korla fragrant pears and small white apricots in Xinjiang achieved year-on-year growth of 144% and 90%, respectively. The turnover of Tanyang in Ningxia increased by 100% year-on-year, and the turnover of Litchi in Guangdong increased by 88% year-on-year. Qianjiang crayfish increased by 120% year-on-year, and the Wuchang rice industry belt in Northeast China achieved a year-on-year growth of 230%.
The JD Express version, which focuses on users in the sinking market, is becoming more and more popular with users. On the first day of JD 618, on the basis of the nearly 23 times increase in the number of transaction users, orders increased by nearly 30 times year-on-year, and sales increased by nearly 40 times year-on-year. .
The consumer enthusiasm of JD 618 continues. JD.com will continue to work with partners to promote the resonance of consumption and industry, the upgrading of digital intelligence of physical enterprises, to achieve more efficient and sustainable development, and to help build a higher standard and higher quality China Consumer market and industrial environment.
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