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In a period in which trust is lacking and the precautionary savings of the Piedmontese increase, it has become particularly important to secure capital. Investing in safe-haven assets is an alternative to the traditional deposit of savings in a bank, which is increasingly popular. Thus, for example, after the initial distrust, interest in bitcoins begins to grow, while most savers continue to choose the brick: to live in or as an investment, the home remains the safe haven asset par excellence. The gold rush is also resisting, which not even the pandemic has been able to stop. More of a niche, the purchase of works of art to be enjoyed in the present and resold in the future.