With the successful conclusion of the two sessions, consumption, as the “ballast stone” for the smooth operation of the national economy, is playing a huge role. The Gome Group, which has been deeply involved in the retail industry for 35 years, also set off a “true value” consumption carnival in March by overweighting all categories and strengthening the linkage between online and offline promotions. Behind this “true value” carnival, Gome’s key product procurement platforms for seven categories: home appliances, food and beverages, clothing, shoes and bags, home furnishing, daily necessities, maternal and child toys, and beauty and personal care have also played an important role. “stabilizer” effect.
On the afternoon of March 10, Fang Wei, senior vice president of Gome Retail, said in a conference call with global investors: “Gome’s existing stores have been upgraded from electrical appliance stores to new-type stores for display and experience. In February, the total number of SKUs reached 2 million. There are 4,200 merchants and 6,000 channel merchants.” Behind these data, it indicates that Gome has successfully shifted from self-operated to a “full-model” approach such as investment, distribution, and agency operation, and the expansion direction is also closely related to “Home·Life”. “The “five golden flowers” of home appliances, household, home furnishing, home improvement and home services of the track unfolded.
In this “true value” promotion, Gome’s online trading platform, the real happiness APP, launched a full-category offensive. In the home appliance category, there is a dazzling array of green home appliances, smart home appliances, and small household appliances, which not only gather traditional big names such as Haier, Hisense, Midea, Skyworth, TCL, Gree, etc., but also attract emerging brands such as Ecovacs, Stone, and Xiaomi to help out. . The True Happy APP also recommends Haier vertical vacuum cleaners, WO-LIKE humidifiers and Haier air purifiers for “clean and tidy homes” in the form of overbooking recommendations; TCL large color TVs, Haier water heaters and Midea washing machines are recommended for “warm and smart homes”; We recommend Midea refrigerators, Midea water heaters and Little Swan washing machines for “Energy-saving and rejuvenating homes”, helping home users to buy everything in one stop, saving time, effort and money.
In the spring season, the really happy APP also launched the “10,000-store carnival” offensive. Each store meets the strict selection standards of GOME GM+N and enjoys the four major worry-free shopping guarantees of GOME. In the “family stocking area”, big names such as Omo, Qiaobai, Zhufei, Vinda, Blue Moon and other big brands put their prices together. Vinda 5 packs of 110 tissue paper towels are as low as 9 yuan and 9, and Blue Moon Classic Aloe Vera Hand Sanitizer is only available in two bottles. 23.9 yuan. On the basis of free shipping on the whole site, GOME is also offering 199 minus 100 coupons for all categories to help you get a discount on carefully selected goods.
As a major category of people’s livelihood consumption, daily necessities are also benefiting from Gome’s “true value”, ushering in the best time to stock up. In the “Home Goods Area”, famous brands such as Camellia, Xitianlong, Enermei, and Green Umbrella offer sincere prices, ranging from plastic bags to storage boxes, from thermos cups to fruit boxes. Whether it is a housewife who is diligent in cleaning up, or a middle-aged man who puts wolfberry in a thermos cup, you can find what you love in the “Wandian Carnival” section.
For contemporary young people, enjoying life lies not only in material consumption, but also in family service consumption. In the “True Selection Allowance” section, the timed cleaning service brought by Gome Butler has become the product with the highest repurchase rate, with a cumulative evaluation of 28,000+, and the positive rating is as high as 99%. 89 yuan minus 20 and other subsidy coupons can be received. Its biggest service feature is the use of more than 30 professional tools for fine cleaning, and different cleaning tools are selected for different areas to give you a new home.
From goods to services, from food and clothing to expenses, Gome continues to increase the size of all categories, and divides and better serves users on a family basis, and promotes “true value” consumption upgrades in an all-round and multi-dimensional manner. In the future, with the improvement of the scale effect, Gome’s procurement and contract performance costs will continue to decrease, driving the overall net interest rate to rise, forming a comprehensive win-win situation.Return to Sohu, see more
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