Philip Morris, 15 years old for his farewell to traditional cigarettes in Italy

A commitment to extinguish the consumption of traditional cigarettes in Italy within a maximum of 15 years. A new diversification strategy that within five years will lead the group to expand into new areas of the medical and pharmaceutical sector – such as the enhancement of inhalation systems for the treatment of pathologies – and capable of generating 1 billion in new revenues. Jacek Olczak, new CEO of Philip Morris International, a multinational tobacco company based in Switzerland, talks about how it will change …