The luxury sector knows no crisis, even when it comes to cars. Against a sharp decline in the market, Porsche Italia closed 2021 with + 8% compared to the previous year with 6,274 cars delivered to customers and obtaining the second best result in its history after the record of 2019 with 6,710 registrations. Third market in Europe after Germany and Great Britain, the Italian branch of the Zuffenhausen brand adds to the excellent result even more than six months of orders already in its portfolio. The two SUVs Macan and Cayenne are driving sales, followed by the iconic 911 and the electric Taycan.
30% of sales are on electrified
The significant figure is how 30% of sales are linked to electrified, plug-in hybrid or full electric cars, confirming how the farewell to diesel in 2018 did not cause sales drops but on the contrary increased volumes thanks above all to a range capable of responding to customer needs. “The results obtained give us hope for 2022 – specifies Pietro Innocenti, CEO of Porsche Italy – and we aim for double-digit growth thanks also to the growth of electrified models”.
The Rovigo warehouse has been doubled
Among the results obtained in 2021, the over 50 million turnover obtained by the after-sales department also stands out, with + 25% compared to 2020 and + 19% compared to 2019, and the doubling of the Rovigo site, which has become the first Porsche spare parts warehouse with certification. carbon neutral. News also on the front of the 30 Italian dealerships, which will adapt to the new “Destination Porsche” philosophy by 2028 with a total investment of 85 million euros. “As Porsche, we believe that dealerships must continue to play a central role, evolving to market changes and customer demands,” Innocenti said.
Space for online sales
There is also space for online sales and second-hand vehicles approved with the inauguration in Arezzo of the first Porsche Approved and Service Center in Europe, capable of generating greater volumes than the current one. Last year also marked the inauguration of the Porsche Experience Center in Franciacorta, costing over 28 million euros, capable of welcoming 11,000 visitors in three months and delivering 534 driving experiences. Porsche’s growth sees electrification at the heart of development over the next few years, with 50% of total production by 2025, starting with 25 high-capacity charging stations in Porsche centers and 400 charging points in affiliated facilities and the ” activation of 20 ultra-fast charging stations throughout the Italian territory at Q8 distributors.