Home » Puma is the better Adidas: About the success of the sporting goods manufacturer

Puma is the better Adidas: About the success of the sporting goods manufacturer

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Puma is the better Adidas: About the success of the sporting goods manufacturer

Puma will also launch another brand campaign in April, Freundt announced – for the first time in ten years. The step is necessary to consolidate Puma’s positioning as “the fastest brand”, to create a stronger “emotional connection with customers”, and to better convey the benefits the products bring to the “everyday athlete”. said Freundt. According to internal marketing studies, Puma can expect less loyalty from its customers than competitors, Freundt admitted. The slogan “forever. Puma is also keeping it “faster” in the new campaign. Puma relies primarily on videos, on YouTube and Tiktok, and in some countries also as TV advertising. “In 2024 we will prove again that Puma is the challenger in the market,” said Freund. Puma also needs to become faster within the company, Freundt admitted when asked. For example when it comes to digitalization and automation, or the assistance provided by AI. The employees expected this, said the CEO; the average Puma employee is in his early 30s.

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