Red. A color with different shades of meaning and which since humanity began, has captured the imagination of men like no other color. When our prehistoric ancestors first mixed ground ocher stone with water to make a reddish paste, one of the first man-made colors was born. Since then, red has taken on many meanings across cultures, from burning love and furious anger, to royal power, prosperity and happiness. The common theme? Throughout the world and over the centuries, red is associated with powerful emotions. Deep in our subconscious, it makes us think of sensuality, passion … and yes, even a hint of danger.
Red in the automotive sector
In the automotive world, the color red has historically been associated with the sports car segment that brings thrills and thrills. On the contrary, in the more sober segment of midsize cars and SUVs, the audacity of emotion expressed by a red car is more of an exception: neutral colors such as white, black and gray prevail.
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In 2020, only 6.7% of all newly registered cars were red. But that wasn’t the case at Mazda, where that number is 27.2 percent, higher than any other car brand. It can be said that lovers of the Japanese brand have always had a special connection with the red color. After all, the passion and the emotional bond between the car and the driver are at the heart of the DNA of the Hiroshima house (remember the Jinba Ittai).
Mazda CX-5, second generation debut in Los Angeles
The first steps in the world of sports cars
When Mazda made its first foray into the passenger car segment with the Mazda R360 Coupe, “Mazda red” was already one of the options available. Over the years, red has gradually established itself as the standout color for the range. Over the years, there have been many iterations of the iconic color: from the RX-7’s ‘Sunrise Red’ orange to the deep ‘Burgundy Ice Metallic’ of the popular 323 and 626 series to the bold and bright ‘Classic Red’ introduced with the legendary Mazda MX-5. Overall, over 100 shades of red have helped express the determination and passion at the heart of Mazda and all of its cars. A message that had a clear resonance with fans of the brand all over the world.