On the evening of February 16, Xiaomi Group ushered in the first press conference in 2022, and brought a series of hard-core new products: including Redmi K50 e-sports version, Mercedes-AMG Petronas F1 Team Depth The cooperative K50 champion version mobile phone and the Redmi gaming router AX5400.
The Redmi K50 e-sports version and the champion version are now open for pre-sale, and the first sale will be on all channels at 10:00 on February 18th. Yuan; Redmi K50 Champion Edition 12GB+256GB Edition 4199 Yuan, limited to 10,000 units. The Redmi gaming router AX5400 is priced at 599 yuan, and the pre-sale price is only 549 yuan.
As a masterpiece for the beginning of the year, the Redmi K50 e-sports version is known as the “cold-blooded flagship of the whole line”. It is upgraded with the unreserved configuration of e-sports standards. It is more e-sports than the flagship and more versatile than e-sports. This product with no shortcomings and no regrets shows Redmi’s strong brand spirit of “desperate love”, which opened the prelude to Redmi’s “K50 universe”.
On February 14, Redmi Mobile announced through its official Weibo that Redmi has become the exclusive mobile phone partner of the Mercedes-AMG Petronas F1 Team. Provide users with the ultimate product. On the day of the press conference, the K50 Champion Edition, co-branded by Redmi and the Mercedes-AMG F1 team, made its debut. Its body incorporates many motor sports features, especially the exclusive elements of the Mercedes-AMG F1 team, showing a strong A sense of speed and competition.
The Mercedes-AMG F1 team is the performance myth of modern F1. It has won the manufacturer’s world championship for eight consecutive years since 2014, becoming the only “eight-straight” founder in F1 history. Adhering to the pursuit of ultimate performance, the team constantly innovates F1’s cutting-edge technology and applies it to civilian models, so that every performance enthusiast can experience the ultimate driving experience.
This spirit coincides with Redmi’s brand pursuit. Since the implementation of the dual-brand strategy, Redmi, which was born for performance, has continuously broken through the limits and innovated with the ultimate love, striving to popularize high-end products and create top-level performance and the best experience for young people.
Continuing the spirit of love, “K50 Universe” opens
With the launch of the K50 e-sports version, the Redmi K series has once again reached a new height. The Redmi K40 series is called “K40 Universe” by Mi Fans. This product, released on February 25 last year, maintained its super competitiveness for a whole year and became a well-deserved explosion. At the press conference on the 16th, Lu Weibing, partner of Xiaomi Group, president of China and International Department, and general manager of Redmi brand, announced that the cumulative sales of the entire Redmi K40 series officially exceeded the 10 million mark, worthy of the “flagship welder” in 2021. title.
The newly released Redmi K50 e-sports version continues the strong product strength of the K series, and more importantly, Redmi’s brand spirit of “desperate love” is once again deeply rooted in the hearts of the people. For a long time, the Redmi brand has a clear attitude and strong style. It is committed to pursuing the limit with love and creating hard-core products with superior performance and full experience for young people. The cooperation between Redmi and the Mercedes-AMG F1 team has further promoted and sublimated this spirit. Lu Weibing said at the press conference that in the future, the Redmi brand will continue to upgrade to be more hard-core, younger and more fashionable.
Different from previous conferences, this time, two young people born in the 1990s and Lu Weibing took the stage as the keynote speaker at the Redmi K50 e-sports version conference. This is the first time in the history of Xiaomi’s conference. The product team represented by the two young people put the Redmi brand spirit into practice. They poured their love into the product, unswervingly pursued technological innovation and breakthrough in performance, and finally created the ultimate product. The Redmi “K50 Universe” has just started, which is worthy of consumers’ expectation.
About Xiaomi Group
Always believe that good things are about to happen
Xiaomi Group was established in April 2010 and listed on the main board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). It is a consumer electronics and smart manufacturing company with smartphones, smart hardware and IoT platforms as its core.
With the vision of “making friends with users and being the coolest company in users’ hearts”, Xiaomi is committed to continuous innovation, constantly pursuing the ultimate product service experience and the company’s operational efficiency, and striving to practice “always insist on being a good company that touches people’s hearts and offers honest prices.” products, so that everyone in the world can enjoy the good life brought by technology” company mission.
Xiaomi is currently one of the world‘s leading smartphone brands. At the same time, Xiaomi has established the world‘s leading consumer-grade AIoT IoT platform. As of September 30, 2021, the connected IoT devices (excluding smartphones and notebooks) computers and tablets) exceeded 400 million. The group’s business has entered more than 100 countries and regions around the world. In August 2021, Xiaomi Group entered the Fortune Global 500 list for three consecutive years, ranking 338 in 2021, a significant increase of 84 places compared with 2020.