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Renzo Rosso invests in Planet Farms

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Renzo Rosso continues to focus on the green. The investment company of Diesel’s owner, Red Circle Investments, has entered the capital of Planet Farms, operating with a vertical growing system of vegetables with savings of 95% water and 90% of the soil compared to traditional cultivation.

«The agri-food sector can offer great opportunities in economic, employment and social terms, also and above all for young people, and represent a fundamental element for the restart of Italy. I like to invest in projects that reinvent the future and the world of Planet Farms marries quality, nutritional values, and responsible use of resources, and represents a concrete answer to the problems that plague today’s traditional agriculture, replacing the use of chemistry, used to protect the crop, with technology, in the most sustainable way possible. And the product really reminds me of the flavors of the past, those of the farm where I was born »commented Renzo Rosso.

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Red Circle investments

The founder and president of Otb in the sector has already invested in Cortilia and Masi Agricola. Not only. The current investment portfolio of Red Circle Investments ranges from the digital world (the social app Depop and the investment company ICONIQ Capital active in the technology sector with some of the most important names in Silicon Valley), to the world of eyewear (with investments in Marcolin and in Retrosuperfuture), as well as investments in international ‘MedTech’ companies with high potential for technological and therapeutic innovation such as TechWald and CoImmune, and in the water purification sector such as WOW Technology. Red Circle also manages important investments in the hospitality sector, from the well-known Diesel Farm which has recently opened a quality food and wine farm, to the iconic Pelican Hotel in Miami, to the participation in the trendy Chiltern Firehouse Hotel in London, up to the recent acquisition of the historic hotel Ancora in Cortina d’Ampezzo.

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The story of Planet Farms

Founded by Luca Travaglini and Daniele Benatoff, Planet Farms has developed a vertical cultivation system, which allows to harmonize the fundamental parameters for the growth of vegetables, obtaining a product rich in nutritional properties. From the union between world technology and the Italian agronomic tradition, a scalable response to the need for healthy, quality agricultural products with low environmental impact and affordable for everyone was born.

Planet Farms aims to give a new dimension to agricultural and technological innovation of the entire supply chain, from techno-agronomic development, to the production and marketing of vertical products, for the benefit of current consumers and future generations, with the utmost attention to the environment and natural resources. Sforzo was recently awarded by Confagricoltura which awarded it the National Award for Innovation in Agriculture.

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