The key points
- The project
- The Quadrilateral
- The strategy
Rocco Forte Hotels accelerates on Milan with Generali real estate.As a note in the wake of the success achieved in Piazza di Spagna in Rome informs, Rocco Forte Hotels confirms Milan as the second destination to open Rocco Forte House, the format of refined apartments dedicated to professionals or families interested in medium-long stays in the city, in a context of the highest quality.
In partnership with Generali Real Estate, the ideal building was identified in via Manzoni 46 to meet the needs of the brand.
Strategically located on the corner with via Spiga, the building will be totally renovated based on a project by ASTI Architetti and interiors designed by Olga Polizzi – director of design at Rocco Forte Hotels – and Paolo Moschino for Nicholas Haslam, with the common goal of enhancing elegance. of the environments. The result will consist of eleven apartments with one, two or three bedrooms, all with large living spaces, separate kitchen, laundry area and highly personalized services during the stay.
Guests will be granted access to the new gym located in the basement and
to the intimate café designed in the internal courtyard on the ground floor, the ideal place for breakfasts and light lunches in total privacy.
The gift to the Milanese and passing travelers will instead be the splendid panoramic terrace
which will occupy the entire fifth floor. Open to the public, it is a candidate to become the hot spot of
Milan from aperitif to dinner.
With an innovative and prestigious format, the operation optimally enhances one of the most
important properties in the portfolio owned by the Effepi Real Estate Fund (whose shares
are held entirely by the Unicredit Pension Fund) managed by Generali Real Estate SGR.
“I have chosen Italy as the first country ever to inaugurate Rocco Forte House and I am proud to offer our direction of stay in an apartment in two symbolic cities like Rome and soon Milan” says Sir Rocco Forte, founder and president of Rocco Forte Hotels.
Aldo Mazzocco, CEO of Generali Real Estate (approximately € 32.9 billion
asset under management at the end of June 2021), he comments as follows: «Generali is happy to restore polish and value to this prestigious property owned by one of our best customers, through the collaboration with the Rocco Forte Hotels group. Personally, I am delighted to have the opportunity again to work with Sir Rocco Forte, a master in the art of hospitality worldwide ».
Furthermore, in 2023, Rocco Forte Hotels will also inaugurate The Carlton Hotel Milan in via della Spiga, thus revolutionizing the famous “quadrilateral” with the possible double experience of visit and residence. Guests of Rocco Forte House Milano will have the privilege of accessing all the services of the nearby five-star hotel.
Founded by Sir Rocco Forte and his sister Olga Polizzi in 1996, it is a collection of 14 luxury hotels and resorts with a unique character. All hotels are iconic addresses, both historic and modern, housed in magnificent buildings in exceptional locations. Run by a family that has been involved in hospitality for four generations, the hotels feature a distinctive approach to service, ensuring guests experience the best of the destination and surrounding areas. Rocco Forte Hotels includes: Hotel de la Ville, Hotel de Russie and Rocco Forte House Rome; Hotel Savoy, Florence; Verdura Resort, Sicily; Masseria Torre Maizza, Puglia; Villa Igiea, Palermo; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels and Hotel Astoria, Saint Petersburg.
Upcoming openings: The Westbund Hotel in Shanghai in 2021, The Carlton Hotel Milan and Rocco Forte House Milan in 2023.