MILANO – Moncler acquires brands and talents to get closer to the world of young people, but not only. The group led by Remo Ruffini has in fact just hired Gino Fisanotti as the new chief brand officer as strategic executive, who from 7 June will also join the strategic committee of the group that has just taken over Stone Island.
In a competitive and rapidly evolving context, it is crucial to maintain a relevant identity consistent with the spirit of the time and strengthen the bond with your community, to create experiences that go beyond the product. Moncler, which pioneered value campaigns such as Beyond, therefore introduced the new position to direct the brand to be an expression of a new concept of luxury
Fisanotti has gained a long experience in Nike, of which he was also vice president for the USA, signing the campaign for the 30 years of “Just do it”, the one that portrays Colin Kaepernick, the first NFL player who knelt for protest against US police violence against people of color, infuriating then President Donald Trump.
“Thanks to his professional background and his skills in terms of brand building acquired during his long international career – comments Remo Ruffini – Gino is the ideal candidate to support me in defining the further evolution of Moncler towards an increasingly oriented corporate culture. to the customer, guided by purpose, experience and sense of community and at the same time contaminated by different worlds such as those of entertainment, sport, art and music. Together with Gino we will continue to conquer new cultural and creative frontiers going beyond fashion , beyond luxury “.
On the occasion, Moncler also promoted Roberto Eggs, Ruffini’s historic right-hand man, who assumes the role of chief business strategy and global markets officer of the company.
.