Despite an overall slowdown in China’s mobile market this year, Apple bucked the trend and expanded its smartphone market share in China thanks to strong iPhone 13 sales. According to data from Strategy Analytics, a total of 14 million smartphones were sold during China’s annual “6.18” online shopping festival in June, down 25% year-on-year across the market. Chinese brands including Xiaomi, Oppo, and Vivo have all experienced sharp declines in shipments, but iPhone sales have remained relatively stable.
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Apple outperformed its rivals, selling nearly 7 million iPhones during the shopping festival, and the company ranked first in revenue share across all major merchant platforms.
The Chinese market reflects a global trend. According to a recent report from Canalys, global smartphone shipments fell by 9% year-on-year in the second quarter of 2022, while Apple captured 17% of the market, up 3% year-on-year. While Samsung’s share also increased to 21%, Chinese manufacturers Xiaomi, OPPO and vivo all saw their market shares drop to 14%, 10% and 9%, respectively.
The data shows that iPhone 13 demand in China is surprisingly resilient despite widespread supply chain issues and economic headwinds affecting the tech sector. Apple analyst Ming-Chi Kuo believes that demand for the iPhone 14 is expected to maintain Apple’s momentum, especially given Huawei’s exit from China’s high-end 5G smartphone market, which Apple takes over and dominates.
All in all, Apple’s solid position in the Chinese market is good news for the iPhone 14, which is expected to launch in September this year. The product lineup is expected to include the 6.1-inch iPhone 14, 6.7-inch iPhone 14 Max, 6.1-inch iPhone 14 Pro, and 6.7-inch iPhone 14 Pro Max.