Home » SAIC executives say that it is not easy for Europe to have no good reputation for navy magnates-IT and traffic

SAIC executives say that it is not easy for Europe to have no good reputation for navy magnates-IT and traffic

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With the development and growth of domestically-produced cars, relying on the advantages of power, configuration and even appearance and interior design, domestic self-owned brand models have also begun to attract overseas consumers’ attention, and gradually go abroad. In terms of overseas brand promotion and channel construction, SAIC, as an international car company, has been at the forefront of many domestic car companies. In addition, SAIC MG has launched sales in many overseas markets in India, Australia, and Europe, and has also achieved good sales results.

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Regarding the development of SAIC MG, Liu Xinyu, deputy general manager of SAIC Europe, said at the media communication meeting that he will expand the European market from three aspects: brand power, product power and channel power.

“Why do we need to expand the entire network quickly so that we can get a service from MG anywhere in the local market (France)? This is a manifestation of service power.”

“Within three months, the number of our social media followers has exceeded 100,000, because in Europe, there are almost no naval forces, and social networks are all real names. So although this number of followers does not sound large in China, it is in Europe. The market is still quite difficult.”

In fact, SAIC Group’s overseas sales have indeed risen year after year in recent years. In the first half of 2021, SAIC achieved overseas sales of 265,000 vehicles, an increase of nearly 112.8% year-on-year, and continued to rank first in the country. Among them, sales of self-owned brands such as MG and Maxus reached 166,000, a year-on-year increase of 132%.

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