On September 16, SAIC-GM announced that it will officially switch to a new brand LOGO. The new LOGO adopts a more concise design and a more lively color scheme, marking SAIC-GM’s transformation towards electrification, intelligence, and networking. At the same time, this move is also in line with the practice of the partner General Motors Group in the United States to replace the brand new logo in January this year.
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The first uppercase GM (General Motors) English alphabet of the new LOGO is replaced with lowercase English letters, and an underscore is placed at the bottom of the “m” letter. The official interpretation is that it represents the Ultium platform developed by General Motors.
in addition,SAIC-GM’s latest brand logo also incorporates SAIC’s “S” logo. The “S” logo has been changed to a sky blue gradient design to represent SAIC Motor Group, and the “gm” brand logo represents General Motors Group.
According to the official statement, the new brand logo adopts a minimalist style design and is changed to a blue theme background, implying advanced attributes such as environmental protection and high technology that followed the electrification era. Some netizens said that “gm let me see Xiaomi”.
In addition to the new LOGO, SAIC General Motors also officially announced the Chinese name of the Ultium platform-Autoneng Platform. The first model of the platform, the Cadillac LYRIQ, is expected to be officially launched in 2022.
The new car is positioned as a medium-sized pure electric SUV. It is the first model based on GM Auto’s platform. It is equipped with the industry’s first 33-inch super retina OLED screen and supports one billion color displays. And cover the instrument area and central control area, integrated navigation, entertainment system, lighting control, etc.
In the power section, the new car is expected to be equipped with a drive motor with a maximum power of 255 kilowatts and a peak torque of 440 N·m. The cruising range under EPA conditions will exceed 300 miles (approximately 483 kilometers), and it will support more than 150 kilowatts of DC fast charging. .
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