MILAN (ITALPRESS) – “Supersalone” is taking shape, the special 2021 event of the Salone del Mobile in Milan, scheduled from 5 to 10 September at Fiera Milano Rho, which “thanks to the new concept, to an exceptional curatorship and being the first major design exhibition to reopen its doors, it promises to reaffirm the centrality of Milan and the Salone del Mobile in Milan in the international panorama of design, culture and innovation “, assure the organizers. The proposed format is that of a large design library that will celebrate the renewed attention and care for contemporary living spaces and whose scenography will enhance and harmonize the novelties and creations put in the catalog in the last 18 months by companies with their products. historians who, thanks to the debut of the digital platform of the Salone del Mobile.Milano, can be purchased at the end of a rich and engaging customer journey, part of the proceeds of which will contribute to a charitable cause. The mayor of Milan Beppe Sala assures: “I am convinced that it is important to tell the whole world now that we have not lost our qualities including creativity, craftsmanship, design, which are a fundamental figure of Milan”. The president of the Lombardy Region, Attilio Fontana, said he was “happy that, albeit in an unusual way, the Salone could have space also in this difficult but certainly rebirth year, for our Region, for the whole country: furniture and design are an essential sector “. For the curator, architect Stefano Boeri, “it will therefore be a unicum, an unrepeatable moment, of great and immediate attractive and communicative power, open every day not only to operators but also to the general public”. “This Salone has been the home of all companies for 60 years now: a common heritage; this event is an important signal of the restart and courage of the Made in Italy design sector, a creative and manufacturing industry that produces in Italy”, recalled Maria Porro, president of Assoarredo. “We also have signals from international companies and therefore we have developed a format, because this is a very young initiative”, underlined Claudio Feltrin, president of Federlegnoarredo. The exhibition set-up will include long parallel partitions, designed for specific product categories, which will allow companies to tell their identity and their products on vertical walls, using, in some cases, even horizontal surfaces, both modular. For Giancarlo Giorgetti, Minister of Economic Development, “Italy wants to restart and Milan too: the Salone del Mobile represents an icon in the world, I think that Italy must work together with what is our real strength of the world: our creativity, our ability to do even in complicated situations “, he added. Foreign Minister Luigi Di Maio recalled how it is “a very important international event, a source of pride for the entire country system as it demonstrates our ability to restart with the fairs in attendance, thus relaunching our promotional activity. on international markets and our exports, of which the exhibition system is a fundamental vehicle “. (ITALPRESS). bea / ads / red 26-May-21 15:08
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