Satispay, the leading Italian company in the non-NFC mobile payments sector (67% of the share in 2020 for a total of payments of 585 million euros, source Politecnico di Milano), announces its first acquisition. This is AdvisorEat, the Italian startup founded in 2017 by Stefano Travaglia who was the first to develop a service designed for business consultants and professionals who, through the dedicated app, select and recommend the best restaurants – from starred cuisine to street food gourmet – to liven up a business trip or lunch, allowing members to accumulate points to be converted into gift cards, vouchers or charitable donations.
AdvisorEat, thanks to the quality of the team that managed the execution of the strategy, has agreements with around 800 restaurants in over 40 Italian provinces, including starred restaurants and well-known gourmet brands such as Joia by chef Pietro Leemann and Spazio Milano by chef Niko Romito and important catering groups such as Signorvino and the Red di Feltrinelli, and registered over 16 thousand members who work for important Italian and multinational companies (PwC, KPMG, Orrick, Boston Consulting Group and Simmon & Simmon to name a few) who have found in the service a smart and innovative business engagement.
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Alberto Dalmasso, CEO of Satispay, declared: “The catering sector, and food in general, represent a considerable part of our 180 thousand merchants (as for active users at the end of 2020, Satispay, born in 2013, had 1.3 million, ed) and the first product category and we have always looked with interest at services related to this area. In AdvisorEat, and especially in Stefano Travaglia, the founder and CEO, we recognized strong skills, both commercial and in defining and developing services dedicated to companies, as well as a great enthusiasm and our own desire to achieve something great. His experience and competence, combined with our important numbers in the Ho.re.ca sector, have made us imagine the concrete possibility of creating something of value in the world of corporate welfare, in the name of simplification, user experience and sustainability. and convenience for merchants. We will bring to the market solutions capable of responding more and more to the evolution of company policies regarding the care of their collaborators also in light of the new working methods and the clear trend that, even following the pandemic crisis, sees about half of the companies increase its commitment in this direction. We have a lot of ideas and thanks to this operation we will be able to start with the first services from the beginning of next year ».
«This operation represents a great turning point for our team – he underlined Stefano Travaglia, founder and CEO of AdvisorEat -. As an entrepreneur, I immediately saw the opportunity to become part of an even bigger project where, by pooling our strengths and skills, ours will be able to find space and acceleration to grow as perhaps never before we had thought, representing the at the same time the basis for the development of a completely new business line in Satispay. We are delighted with this mutual opportunity that we can give each other and are already at work to transfer the benefits to the market as soon as possible ».