Home » Sebago, JFK’s one-of-a-kind reveals and King Charles III boat shoe

Sebago, JFK’s one-of-a-kind reveals and King Charles III boat shoe

by admin
Sebago, JFK’s one-of-a-kind reveals and King Charles III boat shoe

BasicNet presents the operation of the Sebago mono-brand retailer, the American model acquired in 2017 by the Turin group, which additionally has the manufacturers Robe di Kappa, Kappa, Okay-Way, Superga and Jesus Jeans in its portfolio. After Turin, Milan and Rome got here the reveals of the boat shoe that was beloved by John Fitzgerald Kennedy and Lady Diana, and has been beloved by Charles III, additionally in Genoa, the town the place the corporate additionally launched a brand new line of garments. in cooperation with Genoa. The goal, says inventive director and product supervisor Marco Tamponi, is to “change the way in which of seeing the model” and clearly proceed to develop earnings.

Sebago is a historic model not just for its docks, but additionally for its moccasins and clothes that recall the Ivy League type. Founded in 1946 in Maine, it’s a traditional instance of how American merchandise purchased by Italians succeeded and gained recognition particularly in Italy and Europe. “Americans need the Italian dream, with Gucci, Ferragamo and different luxurious manufacturers. We, and equally solely Japan, need to really feel American, we purchase garments and sneakers within the United States which are restricted to work or leisure. I consider Barracuta, Blauer, Woolrich”. Therefore, Italy is the primary place in Sebago gross sales worldwide, adopted by France, Spain, the United Kingdom, Germany, Greece and the Scandinavian international locations.

Now there’s additionally the primary single-brand retailer in Liguria, a area the place many model retailers have been current for a very long time and which, talking of Italy, is in fourth place by way of gross sales. “The area has the boat in its DNA, the boat shoe has all the time been on the toes of the Ligurians,” confirmed the supervisor. Which additionally mentions different new openings, from Bari to Bologna to Venice. The technique, Tamponi explains, is to make use of the model’s historical past, however elevate it with a contemporary twist. “We introduced again the type of the fashions from 20-30 years in the past, to respect their tradition. And we now have seen that this leap is beneficial, as a result of we’re going again to purchasing actual issues.” The supervisor additionally added that the age of Sebago’s prospects has decreased, “which is an indication that the message has arrived” simply as the way in which prospects stay has modified. “Three years in the past 95% have been offered to males, 85% in the summertime season and solely 15% within the winter, however principally from the Southern Hemisphere, so it is nonetheless a southern summer time. Today we’re 55% males, 45% girls and 50% within the winter and summer time”.

See also  Hi-Tech Visual Construction Accelerates to MLED COB Ten Billion Production Base-Xinhuanet

In this technique of one-of-a-kind store home windows (“We do not assume that sellers shall be affected, however fairly different retailers can use the affect of a devoted gross sales space. Obviously we use a pricing coverage that doesn’t hurt our sellers”) consists of cooperation with Genoa, a workforce that BasicNet has approached, which gives a technical uniform to its gamers. “The new settlement makes Sebago a life accomplice of the Serie A workforce. It implies that the gamers will put on our sneakers and garments of their free time”.

The firm just lately launched the Genoa “capsule assortment” which – explains Tamponi – “contains two t-shirts, two sweatshirts, a cap and a gown. We have created an actual, self-conscious neighborhood in our yacht membership in-built Genoa and we’re getting ready a whole line, which can complement and gross sales devoted to Genoa and Genoa”. Why soccer? “Because it expands our product vary, which was initially area of interest”. Why Genoa? “Because it has historic, Anglo-Saxon origins. A print that’s near the type of our model.” It goes with out saying that the Ligurian metropolis has two groups. “We could not relate to each.”

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy