Home » Second in the world!Xiaomi’s mobile phone shipments surpassed Apple’s share price soaring… Lei Jun: If you are in the right direction, you are not afraid to go far

Second in the world!Xiaomi’s mobile phone shipments surpassed Apple’s share price soaring… Lei Jun: If you are in the right direction, you are not afraid to go far

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The competition of global mobile phone brands is still continuing.

According to the global smartphone market share report released by Canalys in the second quarter, global smartphone shipments in the second quarter increased by 12% year-on-year. Among them, Xiaomi surpassed it for the first time with a 17% share.apple, Becoming the world’s second largest smartphone supplier.

Affected by this news, today, Xiaomi’s share price opened higher and rose higher than 6% during the session. As of the close, Xiaomi rose 4.82% to 28.25 Hong Kong dollars per share, with a market value of 708.6 billion Hong Kong dollars.

“This is an achievement achieved by all Xiaomi employees and Mi Fans working together, and it is also a major milestone in the history of Xiaomi’s development.” Xiaomi founder Lei Jun said that Xiaomi’s mission is to insist on making good products that move people’s hearts and are at a good price. This road is destined to be long and bumpy. Loneliness is more than carnival, and suffering is more than applause. But if the direction is right, the road is not afraid of far.

Xiaomi’s smartphone sales rose to second place in the world for the first time

The challenger to the global smartphone sales champion is Huawei and Xiaomi.

According to the global smartphone market share report for the second quarter of 2021 released by market research agency Canalys, global smartphone shipments increased by 12% in the second quarter of 2021. Among them, Xiaomi smartphones increased by 83%, 17% share exceedsapple, Becoming the world‘s second largest smartphone supplier.

It is worth noting that Samsung is still the world‘s leading smartphone supplier, accounting for 19% of smartphone shipments, but the gap between Xiaomi and it is shrinking. Canalys believes that Xiaomi is expected to replace Samsung as the world‘s largest supplier.

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In fact, in 2014, Xiaomi once hit the top three with its low-cost mobile phone layout. “Then we encountered huge difficulties and soon fell out of the top five in the world.” Lei Jun said that in 2016 we started “comprehensive supplementary lessons”. After five years of arduous supplementary lessons, our product capabilities have been greatly improved. Opened the situation in the high-end market and gained a firm foothold.

In the third quarter of 2020, Xiaomi mobile phones returned to the third place in the world, and after only two quarters, Xiaomi hit the second place in the world.

In terms of domestic mobile phone manufacturers, Oppo and Vivo also maintained a strong growth momentum. In the second quarter, sales increased by 28% and 27%, and their market share ranked fourth and fifth in the world.

  appleThe growth rate of mobile phones has slowed down. The growth rate in the second quarter was only 1%. It still accounts for 14% of the global smartphone market, ranking third.

Xiaomi’s overseas smartphone business surges

Affected by the epidemic, the efficiency of the global mobile phone supply chain has slowed, and the impact of the mobile phone chip supply chain has been particularly serious. Apple delayed the launch of new products, and Xiaomi took this opportunity to rapidly increase its global market share of smartphones.

According to Canalys statistics, the shipment of Xiaomi mobile phones in Latin America increased by more than 300% in the second quarter, 150% in Africa, and 50% in Western Europe.

In the first quarter, the sales growth of Xiaomi mobile phones in many regions around the world was also strong. According to Canalys statistics, in the European market, Xiaomi’s market share in the first quarter ranked second for the first time, with a market share of 22.7% and a year-on-year increase of 85.1% in shipments. In addition, in the first quarter, Xiaomi’s smartphone shipments in India remained ranked first for 14 consecutive quarters, with a market share of 28.3%.

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The performance is even more rapid in emerging markets. According to Canalys statistics, in the first quarter, Xiaomi’s market share ranking in Latin America rose to third, with shipments increasing by 161.7% year-on-year, and market share reaching 11.5%. At the same time, Xiaomi’s smartphone shipments in the African market increased by 191.0% year-on-year, ranking fourth.

“Our pilot new retail in China has made great progress: the advanced channel model of Xiaomi’s online and offline integration has achieved phased success. It will cover all counties and enter the township market in 2021. At the same time.Online and offlineThe converged business model has been verified. “Lei Jun said that the international business is progressing very smoothly. We have entered the markets of more than 100 countries and regions around the world. The overseas market has accounted for half of the revenue contribution. At present, it has the first market share in more than ten countries, and Xiaomi has become A truly global company.

Xiaomi hits the high-end machine market

“After we have been working for 10 years, some friends still think that Xiaomi is doing low-end products, which makes me very depressed.” Lei Jun once said.

Although the top executives of Xiaomi have blurted out the argument that those who get dicks get the world, it is clear that Xiaomi does not want to accept the argument that Xiaomi is a representative of the middle and low end.

As a result, Xiaomi Mi 10 appeared, hitting the high-end market for the first time and was a big success. Then high-end brands such as Xiaomi 11, Xiaomi 11 PRO, Xiaomi 11 Ultra, and Xiaomi folding screen phones were also launched one after another.

On August 16 this year, Xiaomi will usher in the tenth anniversary of the release of Xiaomi mobile phones. As usual, Xiaomi will release another wave of new products, but there is not much news about the specific ones, but the market predicts that Xiaomi MIX4, Xiaomi tablet, etc. may appear on the market.

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With the continuous improvement of the high-end product matrix, Xiaomi has also achieved remarkable results in the high-end smartphone market. In the first quarter of 2021, Xiaomi’s global shipments of smartphones priced at RMB 3,000 or more in mainland China and 300 Euros and above overseas have exceeded 4 million units worldwide. In addition, according to third-party data, Xiaomi’s market share of smartphones priced between RMB 4,000 and RMB 6,000 in mainland China increased from 5.5% in the same period last year to 16.1% in the first quarter.

In fact, benefiting from the demand gap caused by the limited supply of Huawei’s high-end machines, domestic OPPO and Vivo are also working on the high-end machine market.

Industry insiders believe that Huawei and Apple have a relatively large share of the high-end mobile phone market. However, as the production capacity of Huawei’s high-end mobile phones is limited, Apple’s share in the high-end market is expected to increase. With the entry of domestic mobile phone manufacturers such as Xiaomi, it may also be able to Part of the share is shared, but ultimately it depends on product planning and how the product enhances self-worth.

“In 2020, our R&D investment is nearly 10 billion, and this year is expected to exceed 13 billion.” Lei Jun said that Xiaomi will further expand the scale of its R&D team, and this year Xiaomi will recruit more than 5,000 engineers. At present, Xiaomi has won a series of rapid developments in key technology fields such as imaging, fast charging, AI, and IoT platforms, and has established a leading edge in the global industry.

(Source: Securities Times Net)

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