Big shot of Rai. As anticipated on the Sole 24 Ore on newsstands today 9 April 2021, Fifa would be ready to announce the exclusive award of the rights for all 64 matches of the next World Cup in Qatar in 2022 to Rai. So contrary to what emerged from the rumors of the last few hours, Fifa will not assign anything directly to Amazon and the rights would have gone in full to Rai.
More than a month has passed since the tender because Fifa had to identify the most convenient formulation in the mix between economic values and visibility so dear to the sponsors. The offers received seem to have been aligned, but visibility and solidity have played in favor of Viale Mazzini. Rai will therefore have plenty of time to decide whether to fully exploit the 64 matches that will be played for the next World Cup in the pre-Christmas period, which is particularly valuable in terms of advertising and audience revenues.
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At this point, in a few months this piece will also be added to the great mosaic of sub-licenses that will come alive after the summer.
“Rai has been awarded the multi-platform rights for television, digital and radio and will provide an extremely strong broadcasting platform for the tournament. Rai, in addition to making all 64 matches available live on the territory, will also offer a wide support program, including highlights and programming. At least 28 matches of the tournament, including the opening match, the final and both semifinals, will be broadcast on the broadcaster’s flagship channel, Rai 1, meeting Fifa’s objectives of providing wide visibility for its competitions “, he said. Fifa wrote in a passage of its statement in which it confirmed the rumors of the Sole 24 Ore.