Snaidero sells three German brands and focuses on the development of historical brands. The kitchen group based in Majano (Udine) has in fact announced the sale of the activities, operations and brands Rational, Regina and Mahlzeit by Rational to the international group Bravat, based in Linden, Germany, through an asset transaction. deal.
The agreement provides that, for the next three years, the production of Rational kitchens for the German market will in any case remain in the Majano plant.
The details of the operation
Rational kitchens, founded in 1963 as a German branch of the Friulian group, produces and markets custom-made kitchens internationally, employing about fifty employees with a turnover of approximately 18 million euros per year.
The buyer, Bravat, is instead a global brand born in 1873 and known throughout Germany for the design and quality of products in the bathroom equipment and accessories sectors. Bravat’s production has grown over the years, including the creation of systems for bathroom and kitchen construction technology.
The choice, the company explains, was motivated by a restructuring of the group’s presence on the German market: the current strategy, through the subsidiary Rational, is deemed no longer effective, due to overlaps in both retail and contract distribution. European and global with the Snaidero brand.