The eToro platform, which has already started collaborations with several football clubs in Europe, has signed agreements with eight Italian Serie A teams for the 2021/22 season: it will be the official partner of Bologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese, Verona, plus a LED-only agreement with Salernitana.
The multi-asset investment platform offers clients in Italy access not only to a choice of investment instruments – from fractional stocks and ETFs, to commodities and crypto-assets – but also the ability to decide how to invest. EToro users can invest directly on their own, copy another investor, or decide to invest in one of eToro’s smart wallets.
Emanuela Manor, Regional Manager for Italy of eToro, explains that “eToro believes that sponsorships are a very effective tool to get in touch with true fans of a sport. With the sharp increase in the number of people approaching the financial markets this year, financial education has never been more important. We will work with the club to make the markets more accessible, bringing fans closer to the action, educating them on how to invest ”.