Home » Starbucks founder Howard Schultz returns to issue an open letter: About the future of Starbucks

Starbucks founder Howard Schultz returns to issue an open letter: About the future of Starbucks

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Starbucks founder Howard Schultz returns to issue an open letter: About the future of Starbucks

  RELATED: Starbucks founder Howard Schultz returns as CEO

Sina Technology News on the morning of April 5th, Beijing time,StarbucksIt was announced today that founder Howard Schultz has officially returned to take over as the company’s CEO and will join the company’s board of directors. Earlier today, Schultz issued an open letter saying that he would work with all stakeholders to redefine the company and paint the “next Starbucks.” At the same time, Schultz also announced that Starbucks will immediately suspend its share repurchase program.

  The following is the original text of the open letter:

  April 4, 2022

To everyone who cares about Starbucks

A Letter from Howard Schultz: About the Future of Starbucks

Dear Starbucks partners (employees), customers, community friends and shareholders,

I love Starbucks. Many of you are like me. The future of Starbucks is closely related to and shared by us. This letter is an invitation letter to sincerely invite you to create the future together.

This is my first letter since returning as CEO.

Our company, like many companies, is in a world that is being reconfigured and confronted with new normals: a stressed supply chain, the significant impact of the COVID-19 pandemic, rising tensions and political turmoil, multicultural integration, and the new demands of a new generation of young people on corporate responsibility.

At this moment, as Starbucks, we either choose to face the challenge head-on or sit back and watch.

I’m coming back to the company so that, with all of you, I can paint the next Starbucks – a company that has a sense of purpose and is constantly evolving, a company that everyone can take on, and a company we all work together to bring to the world. Go to positive change companies.

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The first thing I want to do is spend more time with my friends. To inspire everyone to speak up. To understand what we are already doing to become this company; to create; to face the challenge. I want each of us to be honest with each other and share the responsibility to create the future of this company.

Our vision is to reimagine a company that has never been seen before and has a sense of purpose. We create value because this company is designed to share success with every one of us, with all our stakeholders; for every one of our partners, every customer, every community, for every one of us Our planet, for every shareholder.

Today, I want to tell you a few things to do first:

Immediately, we will suspend our share repurchase program. This decision will allow us to invest more of our profits in our partners and stores, and is the only way to create long-term value for all stakeholders.

Over the next few weeks, I will travel with the leadership team to meet with partners in stores and factories around the world. I want to hear what you have to say about how to shape the next generation of Starbucks.

In addition, we will invite partners at all levels in the company to participate in a series of discussions to explore how to create a future of mutual prosperity in such an increasingly diverse era. These discussions will be the deepest form of co-creation we have tried as a group.

These actions will help us start moving in the right direction.

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I am sincerely looking forward to this new chapter.

Hand in hand, move forward all the way,


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