Home » Sword points to FF’s odds of winning in the ultra-luxury car market_Chen Xuefeng

Sword points to FF’s odds of winning in the ultra-luxury car market_Chen Xuefeng

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Original title: Sword refers to the FF odds of success in the ultra-luxury car market

On September 19th and September 20th, Faraday FutureIntelligent Electric Inc. (hereinafter referred to as “FF”) held the annual “919 Futurism Day” events at the Beijing headquarters in China and the Los Angeles headquarters in the United States. Important new businesses were announced at the events. Progress, including the mass production and delivery of FF 91, the progress of cooperation with Geely, and the members of the Chinese senior management team. It is worth noting that FF founder and CPUO Jia Yueting also announced the positioning of FF 91 for the ultra-luxury market. His ambitions are undoubtedly revealed. However, in view of the current strength of FF, it is still out of reach. One thing.

Compete against traditional ultra-luxury car brands

On September 20th, FF Global CEO Bi Fukang and Jia Yueting both appeared at the presentation on business progress in Los Angeles.

Participants of this event also included many invited VIP guests, retail investors, potential users and futurist product officers. In the interactive co-creation session, they participated in FF together with FF executives and designers. 91 and other classic ultra-luxury cars have a deep and all-round contrast experience in terms of products and technology. According to FF, in the comprehensive evaluation given by VIP guests after the comparison and interaction of FF 91, Mercedes-Maybach, Rolls-Royce Cullinan and Lamborghini Urus, FF 91 ranked first.

Jia Yueting bluntly gave the positioning of FF 91 at the scene: “FF 91 Futurist is currently the world‘s only spire product in the field of smart trams that has a higher product and technical positioning than Tesla’s Model X/s plaid. Our goal at this stage is to deliver this car with high quality and time to the hands of global spire users, achieve subversion of traditional ultra-luxury car brands such as S Maybach, Ferrari, Bentley, etc., and achieve the largest share of the global spire market in the industry. He said without humility that the ultimate competition between FF 91 Futurist and the traditional ultra-luxury powerhouses is a collision between the king of technology in the future and the traditional luxury values ​​of the old world, and it is an inevitable process for new species to replace old forces with new ones. .

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According to reports, both the FF 91 Futurist Alliance Edition and the FF 91 Futurist Edition have 1,050 horsepower, the industry’s largest 130 kWh battery pack equipped with immersed liquid battery cooling technology, and it only takes less than 100 kilometers to accelerate. 2.4 seconds, and three-motor electric vector torque, rear-wheel dual-motor independent control and rear-wheel steering.

Positioning in the ultra-luxury car market, what is the chance of winning the FF 91, which has not yet officially entered the market? A reporter from Beijing Business Daily learned that FF 91 has already received more than 400 orders in China. As early as July 28, FF announced that the global limited edition FF 91 Futurist Alliance Edition of 300 units has been sold out.

However, some analysts pointed out that FF 91 is an electric car, competing with them at the price of Ferrari, Rolls-Royce and other brands, and how competitive it will be has yet to be tested by the market. “Electric vehicle technology is iterating very quickly. Consumers spend millions to buy a car, but after a year or two, they will fall behind. At that time, they will have to consider whether the car can be upgraded. Moreover, other traditional brands have already had users for many years. Accumulation and market reputation, FF has no advantage in this regard.”

Main China-US dual home strategy

On the same day, Bi Fukang also shared the progress made in the areas of FF product enhancement, product testing, supply chain, manufacturing, sales, business development, and top talent recruitment, and announced that FF’s unique Sino-US dual home strategy has made important breakthroughs.

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On September 19, a reporter from Beijing Commercial Daily found that despite the moderate rain that day, there were still many investors and fans at the “919 Futurist Co-creation Festival” held in Beijing Dentsu Creative Plaza. FF China The district senior management team also made a collective appearance for the first time and communicated with the investors on the spot.

The senior management team in China is led by FF China CEO Chen Xuefeng. Most of the senior management team members have backgrounds in luxury car companies and Internet and technology companies, and most FF China employees also have backgrounds in first-line car companies and Internet technology companies. Now, with the continuation of recruitment in China and the United States, talents from GM, Ford, Tesla and other companies have recently joined.

It is understood that this globally integrated team built by FF China took less than a year. Chen Xuefeng said that the FF China team has provided great help to the progress of the FF 91 project (such as the Internet of Vehicles, supply chain, sales channels, etc.), which has greatly accelerated the mass production and delivery process of FF 91.

FF also announced the domestic sales and channel strategy of FF 91. At present, FF has successfully created an ecological O2O direct sales model integrating online and offline, forming an asset-light sales network through online platforms (FF Intelligent App and FF.com), FF’s own stores, and partners’ own stores and exhibition halls. The FF Intelligent App (FF Official App) has been online for two months, and the effect has been remarkable. 70%+ of the new orders came from the App platform, and it has been iteratively upgraded. Currently, FF America is selecting locations for flagship stores in Los Angeles and New York; next, FF China will select locations for FF/FF Par ecological flagship stores in Beijing, Shanghai, Guangzhou, and Shenzhen.

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In addition, Chen Xuefeng stated that the cooperation between FF and Geely Holdings has made substantial progress and achieved the first stage of technical cooperation. At present, the technical teams of the two parties are working closely with each other to prepare for the acceptance and development of the platform technology. The implementation of this technical cooperation will help promote the discussion of further cooperation between the two parties, and will also promote the development of FF China’s business.

The relevant person in charge of FF China revealed to a reporter from Beijing Business Daily that the company and Geely have been negotiating cooperation for some time. This is the first time the progress of cooperation with Geely has been announced, and more news will be revealed in the future.

As for the latest progress in the mass production and delivery of FF 91, FF said that with the full-scale production and large-scale recruitment of technical guarantees, the joining of Matt Tall, the vice president of manufacturing who is fully responsible for leading FF’s manufacturing work, will accelerate the company’s listing. Commitment for mass production and delivery of FF 91 within 12 months. Bi Fukang also stated, “We are confident that we will deliver FF 91 Futurist on time with high quality and high product strength within 12 months after listing.”Beijing Commercial Daily reporter Shi Feiyue/Wen BingReturn to Sohu to see more

Editor:

Disclaimer: The opinions of this article only represent the author himself. Sohu is an information publishing platform. Sohu only provides information storage space services.

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