Every reporter: Duan Siyao Every editor: Sun Lei
Picture source: every photo by reporter Duan Siyao
At the 2021 Guangzhou Auto Show that opened on November 19, the tank 500, the second model of the tank brand, opened pre-sales, with a price range of 335,000 to 395,000. At the same time, the 500 Black Samurai version of the tank co-created with users has also been pre-sold simultaneously. The pre-sale period is 500 units, and the pre-sale price is 365,000 yuan.
At present, while the tank brand product matrix is constantly improving, it is also working withWeiThe cards are cut on the channel. On November 18th, the first experience store of the Tank brand opened in Zhujiang New Town, Guangzhou.
According to the reporter of “Daily Economic News”, the tank brand does not adopt the traditional 4S shop model, but a partnership direct channel model, in which dealers and brand owners jointly fund and jointly operate channels. “Born from Great Wall Motors, the tank brand actually has a complete channel system, but we hope to directly face users, so we combine traditional channels with the direct sales model.” said Cui Zhuojia, deputy general manager of tank brand marketing.
While making changes in the model, the tank brand is still cooperating with dealer groups to open up the channel layout. It is understood that the partner of the first experience store of the tank brand is Guangdong Youdao Automobile Group Co., Ltd. (hereinafter referred to as Youdao Automobile). Public information shows that Youdao Motors mainly deals in the major brands of Great Wall Motors.
Since the announcement of brand independence in April this year, tanks and Wei brand products have been sold in the same channel. Cui Zhuojia said: “With the opening of the first experience store in Guangzhou, the tank brand self-built channel has also started, but in the process,WeiThe channels of cards and tanks in some cities will continue to be parallel for some time. “
The reporter learned from the official website of the tank brand that the tank brand is stepping up the recruitment of dealers, adopting the new channel form of the partner model, and will establish experience centers in Beijing, Shanghai, Guangzhou, Chengdu, and Wuhan, including Hefei, Fuzhou, Quanzhou, Xiamen, and Lanzhou. Established supermarket experience stores and delivery service centers in many cities.
According to Duan Jinlong, COO, a direct channel for the tank brand, said: “In the future, tanks will be based on the experience center. Channels will cover tier 1-3 cities by 2022, and the country will be covered by 2023.”
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