Taranto, from SailGp benefits for 6.8 million dollars

The fallout on the territory of Taranto from the second stage of SailGP, the sporting competition of fast F50 catamarans, defined as the “Formula 1” of the sea, which took place last June 5th and 6th in the Mar Grande roadstead. The data is in a report of Deloitte e YouGovSport presented by the municipal administration. The 6.8 million dollars, which represent the total economic impact, includes hotel accommodation, catering, services, transport, organization, set-ups and everything that contributed to the event. Which saw 28 thousand spectators present in Taranto in 2 days, 35 percent of whom came from the rest of Italy and abroad. The Apulian stage also offered an extra attraction: the exhibition of the Frecce Tricolori of the Air Force on the morning of 5 June. The other data indicate that there were 466 hours of TV viewing and 73.2 million contacts, called TV audience, of which 70.8 million of secondary TV, including TV news, sport news and magazines, and 2.4 million dedicated tv between fta (free radio and television broadcasts), paytv and digital. Eight million, on the other hand, were views for videos alone and 733 million potential impressions on social media. SailGP has recovered approximately $ 3.1 million from sponsors, the Municipality of Taranto it faced a cost of around 2.5-3 million euros. It has been estimated that if the Covid restrictions had not been applied, the relapse would have reached 12 million dollars. SailGP is a flagship sailing championship promoted by Russel Coutts, Olympic gold medalist, five-time America’s Cup winner, now CEO of SailGP, and Larry Ellison, co-founder of Oracle, one of the largest software houses in the world. In the race the catamarans are launched at a maximum speed of 50 knots, equal to about 100 kilometers per hour.
For the mayor of Taranto, Rinaldo Melucci, “beyond the economic aspects, albeit significant, of which we were prudently sure because Covid also impacts on this type of initiative, the most important thing, the one that makes us happy, is the beautiful a relapse of Taranto’s image that reaches millions of people and dozens of countries ».
About a return of SailGP to Taranto next year, Melucci argued that “we were waiting for the numbers to come back, but it is quite natural for us, now that we have a picture of how well this initiative went, to try to repeat next year. . We are already talking about it with the SailGP organization. We will see the results of the comparisons in the coming weeks. But net of this, there will be other important events until 2026, the year of the twentieth edition of the Mediterranean Games in Taranto ».
Italian team goal
The chief operating officer of SailGp, Julien di Biase, confirmed the favorable response of the organization (which brought about 300 people between crews, support and employees at various levels) about the Taranto stage. The second after the debut of the event in Bermuda at the end of April and the first in Europe. Indeed, in Taranto there was talk of the possibility of setting up an Italian team for the next edition of SailGP, given that the crews of Australia, Denmark, France, Great Britain, Japan, New Zealand, Spain and the United States compete in this. The Italian team could see direction and guidance entrusted to Checco Bruni, Palermo, world sailing champion, helmsman of Luna Rossa in the America’s Cup and “soul”, in this SailGP, of the Japanese crew where he is flight controller. Just Japan won the Taranto heat, while Great Britain had won in Bermuda. On 15 and 16 July there was the stage in Plymouth, England, if Australia won it. Next place, Aarhus in Denmark on 20 and 21 August. Conclusion, March 26 and 27 in San Francisco in the USA.

Loading…