Home » Tencent terminates Penguin’s “Project Dawn” after being accused of defrauding thousands of UP owners for digging corner B station_Content

Tencent terminates Penguin’s “Project Dawn” after being accused of defrauding thousands of UP owners for digging corner B station_Content

by admin

Original title: Tencent terminated Penguin’s “Dawn Project” after being accused of fraudulently defrauding thousands of UP owners at station B.

Produced|Sohu Technology

Edit|Shao Hanyi

On November 17 news, Tencent’s Tencent content open platform public account issued an announcement today, saying that it has decided to terminate the “Dawn Project” project, and said, “We accept all criticisms and apologize to the creators!”

According to previous media reports, the origin of the incident was a problem with the “Dawn Project” launched by the Tencent Penguin. This is a traffic support and incentive plan for content creators, but the specific implementation of the plan was handed over to MCN institutions such as Wuji Culture.

Since November, a large number of UP owners at station B have made their voices heard by posting videos on station B, claiming that they have been scammed by the Tencent Penguin “Project Dawn”.

According to the UP owners, Tencent is funded and operated by MCN, looking for high-quality content creators from other platforms such as Douyin, Station B, etc., and granting access fees and traffic rewards, attracting creators to sign and authorize the Penguin account to also be used Its original content.

In communication, MCN organizations often use the official banner of the Tencent Penguin “Dawn Project” to declare to creators that they do not need to take care of their accounts in Penguin after signing the contract, but only need to hand it over to the MCN organization. , Creators only need to wait for the income to be credited, claiming to be rewarded with up to 300,000 traffic.

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After attracting creators to sign contracts by drawing a big pie, the MCN agency will squeeze and owe the originally promised traffic rewards through various hidden terms, and will automatically crawl all the content posted by the creator on the original platform to the Penguin, directly The original content accumulated by the creators of “White Prostitution”.

After the creator found out that he was deceived, if he proposes to cancel the Penguin account and withdraw from the “Dawn Project”, MCN will use the contract to make a counter complaint. Not only does not pay the compensation, but also forces the creator to stop for several months, dragging the creator into time-consuming In a laborious dispute. ZAKER News found that there have been a large number of videos of the angry Penguin and “Project Dawn” on station B, both of which indicate that thousands of UP owners have been scammed.

After the news was exposed, Penguin carried out a round of rectification measures internally, and some UP main feedbacks that the logout button could not be found were corrected.

In addition, with regard to copyright issues, Tencent emphasized that the intellectual property rights of any content uploaded or published when creators participate in the “Dawn Project” belong to the creator or the original copyright owner. “Tencent said that after the termination of the project, all related issues will continue to be followed up.

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