The 10-day 131st China Import and Export Fair (Canton Fair) will open tomorrow (April 15).
The 10-day 131st China Import and Export Fair (Canton Fair) will open tomorrow (April 15). On the morning of April 14th, the press conference for the opening of the Canton Fair was held at the Canton Fair Complex in Guangzhou. Xu Bing, spokesperson of the Canton Fair and Deputy Director of the China Foreign Trade Center, said that the theme of this Canton Fair is “Connecting Domestic and International Dual Cycles”. The exhibition content includes three parts: online display platform, supply and purchase docking service, and cross-border e-commerce area. On the official website, there are columns for exhibitors and exhibits, virtual exhibition halls, exhibitor connections, news and activities, and conference services.
Xu Bing said that there are about 25,500 domestic and foreign exhibitors in this Canton Fair, and 50 exhibition areas will be set up according to 16 categories of commodities.
Different from previous Canton Fairs, this year’s Canton Fair is the first time to add enterprise and product characteristic logos such as specializing in new, high-tech, green and low-carbon, and smart products to help buyers quickly and accurately locate exhibitors and exhibits, and at the same time, increase buyer information Authorization function to further improve the efficiency of the connection between buyers and sellers.
25,500 exhibitors took various measures to help companies seize RCEP opportunities
The Canton Fair has always been known as the barometer and weather vane of my country’s foreign trade. It has been established for more than 60 years and is currently the longest and largest comprehensive international trade event in China.
Recently, the epidemic situation has shown a trend of frequent occurrence. Therefore, the 131st Canton Fair will be held online. It is understood that there are about 25,500 exhibitors at the Canton Fair this year, including some high-quality enterprises. For example, there are 2,132 brand enterprises in the export exhibition, which have specialized and special new “little giants”, single champions of manufacturing, and national high-tech enterprises. A total of 4,395 companies have the titles of , China Time-honored Brand, China Customs AEO Advanced Certification, National Enterprise Technology Center, etc., and about 950 companies from 102 national foreign trade transformation and upgrading bases participated in the exhibition.
The import exhibition attracted 402 overseas companies from 32 countries and regions, including Fortune 500 company Honeywell of the United States, German high-quality tool company Dimension, leading British lighting company Cascade, Japanese small home appliance company Cizhe and other well-known enterprise.
In addition, companies uploaded over 2.9 million exhibits, including over 900,000 new products and over 480,000 green and low-carbon exhibits, all hitting record highs.
It is worth mentioning that this Canton Fair has also taken some measures to help enterprises seize the opportunity of the RCEP agreement to take effect. For example, it has signed cooperation agreements with the Lao Chamber of Commerce and Industry, the Vietnam-China Chamber of Commerce and the ASEAN Furniture Industry Council, three RCEP member industrial and commercial institutions. So far, the Canton Fair has 170 global partners, including 40 partners from RCEP member countries. Full coverage of RCEP member countries.
Through the partnership mechanism, the two sides carry out pragmatic cooperation in the fields of investment promotion, publicity and promotion, group mutual visits, and information exchange, helping more Chinese and foreign enterprises to carry out trade exchanges. According to the data, a total of 117 companies from RCEP member countries participated in this year’s import fair, accounting for 29.1% of the exhibitors at the import fair.
In addition, this Canton Fair will also hold three RCEP-themed sharing forums, including “The Opportunities Brought by the RCEP Agreement to the Toy Industry”, “The Opportunities and Challenges of RMB Internationalization under RCEP” and “RCEP Helps the Regional Economy to Rejuvenate” Vitality”, focusing on industries and hotspots, helping enterprises to further master the RCEP rules.
The first company and product characteristic logos are set up, and the supply and purchase docking experience is continuously optimized
Since the 127th Canton Fair was “on the cloud” for the first time, it has been held online for 5 consecutive sessions (among which, the 130th Canton Fair was held online and offline), and the relevant docking measures have become more mature.
During an interview with the first “Cloud” Canton Fair, Shell Finance reporters learned that many companies have encountered many difficulties because they had no previous experience in online exhibitions. For example, exhibitors and customers generally reported poor online communication and inconvenience in finding products. , unprofessional live broadcast, etc.
According to observation, each online Canton Fair has some new measures to improve the experience of supply and purchase docking. For example, the 128th Canton Fair has added a message center to facilitate communication between suppliers and buyers. In terms of display, the search function has been upgraded.
The online platform of this year’s Canton Fair has also developed a new function of supply and purchase docking. For the first time, it has added enterprise and product characteristic logos such as specializing in new, high-tech, green and low-carbon, and intelligent products to help buyers quickly and accurately locate exhibitors. Connecting efficiency; at the same time, the buyer information authorization function has been added. After authorization, exhibitors can view buyer information, send business cards, and actively initiate instant communication with buyers. Online negotiation and interaction between exhibitors and customers are smoother.
In addition, this Canton Fair also organized 50 “Trade Bridge” global cloud promotions and 8 “Haobao, Haoni exploring Canton Fair” series of trade matching and promotion activities to help domestic industrial clusters, exhibitors and multinational leading companies Carry out precise trade matching with large buyers and provide trade value-added services.
When the current international situation is severe and domestic epidemics are frequent, the fact that the Canton Fair is still held on time has obviously added a touch of confidence to the foreign trade market. Xu Bing said that the new crown epidemic has severely impacted the stability of the global supply chain, and Chinese and foreign companies are actively seeking trading partners. As an important part of the global industrial chain and supply chain, the Canton Fair has taken a series of measures to help enterprises make better use of both domestic and international markets and resources, smooth the domestic and international circulation, and maximize their role under special circumstances, helping enterprises to grab orders and expand market, and promote the steady development of foreign trade.
Beijing News Shell Finance reporter Pan Yichun
Edited by Song Yuting
Proofreading Liu Baoqing Return to Sohu, see more
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