The 5th China Brand Development Forum was held in Beijing, and the construction of a unified market provides major development opportunities for corporate brand development
China Quality News Network (Reporter He Ke) “Unifying the construction of a large market provides major development opportunities for enterprises.” On May 7, the 5th China Brand Development Forum series activities were held in Beijing. Liu Yingkui, vice president of the Research Institute of the China Council for the Promotion of International Trade, pointed out in the forum that building a unified market and creating a market-oriented, legalized, and international business environment have the same requirements, which can allow regional enterprises and brands to flow with low costs and low barriers, and achieve rapid development. .
On April 10, the “Opinions of the Central Committee of the Communist Party of China and the State Council on Accelerating the Construction of a National Unified Market” (hereinafter referred to as the “Opinions”) were released. The “Opinions” make it clear that local protection and market segmentation will be broken, key blocking points that restrict the economic cycle will be opened, the smooth flow of commodity factors and resources will be promoted on a larger scale, and the construction of a large unified national market that is efficient, standardized, fair competition, and fully open will be accelerated.
“The introduction of the “Opinions” has made a top-level design from a higher level, which is of great significance.” Xiang Huangmei, vice president of Alibaba Group, pointed out that the construction of a unified national market provides a better development soil for emerging enterprises and brands, bringing more development opportunities. In particular, some companies with advantages in digitization, greening, and globalization will usher in the fast lane of high-quality development.
Zhou Guangjun, president of Daoxiangcun Food Group, also believes that the introduction of the “Opinions” will bring benefits to brand enterprises and consumers. “Especially, it will play a huge role in promoting the national layout and brand-oriented enterprises like Daoxiang Village. We are more confident to do well in the enterprise.”
Liu Yingkui said that in order to seize the development opportunity of building a unified national market, enterprises should increase their research and development efforts and carry out product innovation. “For some multinational companies and leading domestic companies, R&D investment accounts for more than 10% of sales, and even as high as 20% to 30%.”
“Only with a high level of scientific and technological strength can a brand gain an advantage in market competition, achieve huge economic benefits, and fundamentally meet consumers’ increasingly high consumption demands.” Wang Qiguo, a professor at Peking University, said that the more With more technology empowerment, the higher the humanized quality of the product, the greater the competitiveness of the product, and the stronger the profitability.
Feng Jun, deputy director of the Development Research Center of the State Administration for Market Regulation, pointed out that the development of science and technology solves the problem of product originality and realizes the product from 0 to 1; the quality improvement solves the problem of industrial development and realizes the product from 1 to 10; and brand building is the value Spillover provides an infinite space.
Brand development has played an important role in building a unified national market. Giving full play to the leading role of brands and promoting the upgrading of the supply and demand structure is conducive to stimulating the innovation and creativity of enterprises and promoting the rational allocation of production factors. Liu Bianjun, chairman of the China Brand Building Promotion Association, said that it is necessary to continuously improve the brand awareness of the whole society and the whole people, cultivate and publicize the positive energy of the brand, let good brands guide market consumption, and expand domestic and foreign markets.