Home Business The “Challenger” of the 2021 Guangzhou Auto Show: The “involution” of new car-making forces intensifies 2022 or is the year of decisive battle.

The “Challenger” of the 2021 Guangzhou Auto Show: The “involution” of new car-making forces intensifies 2022 or is the year of decisive battle.

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© Reuters. “Challengers” at the 2021 Guangzhou Auto Show: New car-making forces “involved” to intensify 2022 or the year of decisive battle

According to the Financial Associated Press (Guangzhou, reporter Xu Hao), the new car-building forces who tell stories in the capital market seem to have entered a “quiet period” ahead of time. With the exception of Xiaopeng Motors’ own flagship model Xiaopeng G9, Weilai and Ideal are almost completely misfired at the 2021 Guangzhou Auto Show.

Contrary to the first-line new car brands, there is an undercurrent of the second camp and even new entrants. On the first day of the auto show, Nezha Motors released a new self-developed vehicle intelligent architecture “Shanhai Platform”. The first landing model was Nezha Motors’ B-class digital electric coupe Nezha S; Weimar Motors unveiled the Weimar M7 for the first time. In the interior of the M7, the “smart wearable” application technology is implanted in the M7 cockpit. The first i-Surf technology skin can support user-defined interface content. The design concept of “zero button” interaction reflects a more sense of technology.

At the same time, lidar has also become a necessary option for the “arms race” of mid-to-high-end models of new car-building forces-Nezha S is equipped with 2 solid-state lidars, and Weimar M7 is equipped with 3 solid-state lidars.

Whether it is Nezha S or Weimar M7, the time for mass production points to 2022. In addition, Weilai ET7, Ideal X01, Xiaopeng G9 will also be launched this year. At the same time, “traditional new forces” brands such as SAIC Zhiji, Great Wall Salon, and Changan Avita have also increased their sprints in the mid-to-high-end market. 2022 is undoubtedly the year of decisive battle for the “new forces”.

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“They were the first to go public and started earlier than us.” Although Nezha Auto co-founder and CEO Zhang Yong didn’t mind putting Nezha Auto in the second camp of new car-building forces, they faced the “Wei” in the first camp. Xiaoli”, Zhang Yong believes that “we should be ourselves, continue to increase sales, and speak with facts.”

In addition to the secret competition in sales, Nezha and Weimar Motors also frequently reported that they will be listed in Hong Kong. But in fact, “Wei Xiaoli” has already “rushed away” on the road to go public in Hong Kong, leaving little time for other car companies.

The more pressing time is Co-Chuang Auto. With the “waste heat” of EDG, Hechuang Z03 announced the start of delivery. At the same time, Hechuang Auto’s two new pure electric coupe-type Concept-S and MPV models Concept-M also debuted at the auto show.

Accompanied by the rich product matrix is ​​the ongoing production capacity operation of Hechuang Auto. On the eve of the auto show, it was reported that Hechuang Auto will acquire 49% of the equity of Guangzhou Automobile Passenger Vehicle (Hangzhou) Co., Ltd. “In the next five years, we will gradually launch a variety of new energy smart connected models at a pace of no less than one new product every year.” Hechuang Auto CEO Zhang Shaowei revealed that Hechuang plans to launch a new model next year.

The auto industry never misses the past, nor is it entangled in the present, whether it is the co-creation car that was also called GAC Weilai at last year’s auto show, or the new brand, the light orange era, at this year’s auto show. Light Orange Times released its first-generation pure electric platform EEZI STEP1.0 and the first model Vc built on this platform at the Guangzhou Auto Show.

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“The show car can be called a quasi-production car, and it is expected that the mass-produced model will officially roll off the production line and complete the delivery in the second half of 2022,” said Bian Biao, the founder of Light Orange Times.

The founding team has almost no experience in the vehicle industry, and it only took one year from the announcement of the car to the delivery of the product. The rhythm of the light orange era is unprecedented.

Since 2015, multi-party capital has poured into the car-making industry, and new forces in car-making have sprung up. From the new car-making forces that participated in the Guangzhou Auto Show in 2019, there are both Xiaopeng Motors, which sold more than 10,000 for two consecutive months, and Byton Motors, which has gone bankrupt. By 2022, the new car-making forces will not only face a more severe “involution”, they will also confront traditional car companies that are constantly accelerating on the road to electrification.

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