The first avant-gardes were seen in September and now the Americans are preparing to return en masse to Italy. The Bel Paese from 1st August to 30th September was on the podium with 47.5% of preferences, followed by France with a great gap (13.2%). On the other hand, if we look to the future, in bookings for the next few months, made in September, the vision becomes even more optimistic: in the first place of hotel bookings to Italy we find the United States with 53.69% of market share. And to follow the rebirth of tourism from Great Britain which faces the new year in Italy with 8.15% of bookings. On the other hand, Italians who have already chosen a hotel in Italy well in advance are only 7.48%. To say sojern, provider of digital marketing solutions for the tourism sector which among other things analyzes the searches, flight bookings, demographics and purchasing behavior of travelers using the information collected from its data partners. For his part, Bernabò Bocca, President of Federalberghi, points out that “we are positive about the arrivals of American tourists, we hoped that already this year there would be a restart but there was only a restart. However, there is a great deal of interest that has not yet turned into reservations, but if there are sufficient flight connections to bring Americans to Italy, I believe in 2022 the market will give us satisfaction. But keep in mind that we will be an engine that lacks a cylinder: in fact we will not have Russians and Chinese but also Japan, Korea and Taiwan, that is, all the peoples who have used a vaccine not approved by the EMA. We are already suffering their absence now because they travel in winter and not even one is arriving ».
Confirmation of the trend arrives from Tuscany. “Foreign tourists are back. This membership of Buy Tuscany among the most numerous, especially of the American component, shows that there is a great desire to restart, to believe in a 2022 in grand style – says Francesco Tapinassi, president of Tuscany tourism promotion -. Everyone’s desire is to consider these 22 months linked to Covid as something that will enter our memory and will no longer be part of our programs “. Instead, making a comparison on the trends of the summer, Tapinassi highlights how «in a comparison of this summer with the previous one, the data are very positive, with a restart, albeit slow, also of the cities of art. If the comparison is with respect to 2019 it is clear that we pay the first six months of the year. However, we are working on a new representation of information on tourism data that allows a very precise analysis ».