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The electric car manufacturer can learn this from Northvolt

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The electric car manufacturer can learn this from Northvolt

The Swedish battery manufacturer has long had the federal and state governments on its side, but is still trying to maintain contact with local residents. This includes monthly citizens’ consultation hours, large information events and regular meetings with community representatives. “Instead of commissioning an agency for communication, we are on site with our own people,” said a company spokesman. There is no question that a construction site on the doorstep is stressful for residents. But at Northvolt you give everyone your own contact details and are available as a contact person. Especially in a region like Dithmarschen, which is agricultural and not industrial, a company has to act sensitively. To show his presence on site, CEO Peter Carlsson even joined the local BoÃßel association and went to harvest tons of red cabbage with his employees.

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