Home » The fake market costs Italian companies 225 million a year

The fake market costs Italian companies 225 million a year

by admin

Fashion, food, toys, auto parts, electronic and IT products. These are some of the sectors increasingly hit by the fake market. A market to which Italian companies pay a “duty” of at least 10%. According to the latest data released by the EU office for intellectual property, the losses suffered by the budgets of the member states produced by the counterfeiting market have reached 15 billion euros. In the last year alone, even in the midst of the pandemic, counterfeit products have guaranteed organized crime earnings of at least 2.5 billion, of which at least 225 million are borne by Italian companies.

More customs checks

To stem the business of forgery, the Customs and Monopolies agency tried to raise the level of customs controls. The decision signed by the General Director of Adm, Marcello Minenna, is dated 1 August last, addressed to all customs operators and their trade associations with whom they tighten the links on counterfeiting. In particular, the financial administration asks Aeo operators to respect the provisions that require providing information to combat counterfeits. The importance of providing all the necessary information to Customs allows those called to monitor the quality of the product, the origin and compliance with tax rules, to be able to set up an efficient risk analysis, making the activity carried out by Adm “more efficient and timely “. Not only. Compliance with these provisions constitutes a parameter for assessing the level of compliance of the economic operators who own Aeo. Basically, in the face of an incomplete application, the Aeo, compliance and large companies office of the Customs department of Adm suspends the acceptance of the application and urges the applicant to transmit the missing information within ten working days of notification of the request.

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As the Agency’s technicians explain, “it is thanks to the analysis techniques, the comparison of information from different sources and the aid of IT tools, that customs control is able to limit the potential costly damage to property and image that the owners some rights would suffer, often without the possibility of compensation if the counterfeit goods were placed on the market ”.

100 billion on «italian sounding»

The data collected by the Customs on the damage caused by the so-called Italian sounding (products that seem Italian for the name and the information on the labels) now estimate the value of fake wines, cheeses and oils on sale in the world to be 100 billion. With exponential growth: in 2017 the estimate stopped at 60 billion. The fight against “brand” forgery continues and in the first months of 2021 the activities to combat Italian sounding led to the seizure of 2.2 tons of counterfeit goods and the application of sanctions for over 20 million euros.

It is to strengthen controls on this sector, the Customs informs, that Qualitalia Spa will soon become fully operational, the company wholly owned by the Agency which, with the help of the chemical laboratories of the same administration, will be able to certify the origin, characteristics, production chain of origin, including for food products.

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