On October 22, Beijing time, Tony Fadell, the “father of the iPod” and former Apple executive Tony Fadell, said in an interview,He believes that Apple will enter another major new hardware category in the next ten years, but it may not be two. Fadell helped Apple develop the iPod and iPhone.
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According to media reports, Apple has been developing automotive technology and augmented reality (AR) glasses, which has led the outside world to speculate that one of these categories may be Apple’s “next blockbuster product.” Fadell questioned whether these will be Apple’s next breakthrough in an interview, but he also believes that Apple will try to launch a blockbuster hardware product.
“You will see more accessories like Air Pods and this type of product.” Fadell said. He believes that Apple still has a lot of room to strengthen the existing product line. “Because you want to see new hardware platforms or new things, that’s not the only place where you can innovate. You can innovate in various software and service fields,” he said.
Not optimistic about the meta universe
One area that Fadell is not optimistic about is the “meta universe.” Metaverse is a concept touted by Facebook CEO Mark Zuckerberg, referring to a virtual reality (VR) world that allows people to work, play, and exercise.
“I heard about Metaverse when I developed VR glasses in 1988,” recalls Fadell, who is currently the investment director of venture capital firm Future Shape. “I still doubt it will become popular. I think it will be in business and The industry is sought after, but it is difficult to impress consumers and get the emotion that makes them want to stay in this environment.”
He also warned that technology will bring unintended consequences, including the field of smart phones that he helped create. He called the smartphone “the refrigerator that holds all the dystopian content we see on social media.” Fadell said that self-adjustment is the responsibility of technology executives, and do not expect the government to do this. He cited, for example, that former Apple CEO Steve Jobs (Steve Jobs) had decided to refuse to sell pornographic content on the iTunes store, although some people said that this type of content would be very popular and very profitable.
“Jobs stood up and said,’Is this the kind of society we want to live in? Do we want our children to use it as a product?'” Fadell said, “This requires management and the board to ensure that they can adjust themselves. .”
Fadell is also the co-founder and former CEO of Nest Labs, a smart thermostat startup. In 2004, Google acquired Nest Labs.
Even if he has a background in the smart device industry, he also believes that technology developers should do something and not do something. “You have to think about what you are going to do, less is more,” he said. “They have tried microwave ovens, clocks and watches, and they need to stay focused and think’these are really important things’.” (Author / Xiao rain)
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