A few days ago, the spokesperson of the Ministry of Commerce stated at a press conference that it will promote the removal of restrictions on second-hand car transactions and promote the cross-provincial registration of second-hand car transactions to further facilitate transactions. According to the latest data released by the Ministry of Commerce, from January to May this year, my country’s second-hand car transaction volume reached 6.907 million, an increase of 60.9% year-on-year and an increase of 22.9% year-on-year. The second-hand car transaction market has huge potential.
In the new car market, sales of new energy vehicles continue to be hot. However, when a reporter from Workers Daily visited many second-hand car trading markets in Beijing, they found that consumers’ enthusiasm for second-hand new energy vehicles was relatively low. The second-hand trading environment is favorable. Why do new energy vehicles become cold in the second-hand car market?
Low willingness of buyers and sellers
Four years ago, Li Hao, who lives in Shunyi District, Beijing, spent nearly 90,000 yuan to buy a BAIC new energy vehicle to transport his children to and from school. After the child entered school, the car was gradually idled, and Li Hao had plans to sell it.
The valuation of the online trading platform is generally less than 20,000 yuan. “Our usual car use habits are very good, and the maintenance is also very good. After we got the license, we ran 40,000 kilometers. Now the resale price is less than 20,000. It is better to keep it as a means of transportation.”
The reporter visited Beijing Huaxiang second-hand car market, Laiguangying second-hand car market and other places and found that car-watching customers are relatively low in enthusiasm for second-hand new energy vehicles. After most consumers made simple inquiries about these cars, their willingness to flow to traditional fuel vehicles.
Mr. Yue, who lives near Laiguangying, already has a fuel car in his home. He has been paying attention to the auto market for a long time, and he will visit the second-hand car market when he has time on weekends. He told reporters that in the trading market, the offer of new energy vehicles is indeed very attractive, and usually only tens of thousands of dollars can be used to win a car in good condition. “Because the price is low, people who come to buy are not at ease after inquiring.”
The low willingness of buyers and sellers of new energy second-hand vehicles has made the space reserved for this field on the trading platform quite limited. The reporter contacted the person in charge of a second-hand car trading platform and learned that in the past 7 years, the platform has been planning for the online trading of second-hand cars for a long time, but the current main business direction is still in the field of traditional fuel vehicles, and the main consideration is new energy used car vehicles The source and demand have not yet reached the scale, and the lack of reference data makes the expansion plan shelved.
Product updates quickly affect transactions
In the past 10 years, IGuoxin EnergyNew car transactions in the auto market are booming, and the power batteries of the first batch of new energy vehicles are about to be “retired.” Many new energy vehicle owners need to choose whether to change the battery or the car.
Li Hao said that for four years of driving a new energy vehicle, he must be fully charged every night before he can rest assured. “It’s okay in big cities with well-developed charging facilities. Cities with imperfect supporting facilities will directly affect the car owner’s experience.”
Different types of energy vehicles will lead car owners to develop different usage habits, which means that in the second-hand car market, consumers of traditional fuel vehicles will be more cautious when replacing new energy vehicles. Mr. Yue told reporters that although the low price of new energy second-hand vehicles will stop some customers who come to choose a car, after learning about new energy vehicles, the choice has become prudent.In addition, the development speed of batteries is also very important for new energyAutomobile industryConstitute an influence. The data shows that the product iteration speed of new energy vehicles is significantly faster than that of fuel vehicles.
Industry analysts pointed out that new energy car companies have entered the market with increasingly optimized products, and they are attracting consumers to buy through price competition. Consumers who are willing to buy new energy vehicles turn to the new car market, and their lower willingness to demand prevents the formation of new energy second-hand car transaction levels.
The transaction process needs to be improved urgently
The reporter found in the investigation that the trading volume of new energy used cars in recent years has not stagnated. Statistics show that the proportion of new energy second-hand car transactions on the platform has increased from 1.6% in 2019 to more than 3% in the first quarter of this year. Compared with fuel vehicles, new energy second-hand vehicles have a shorter replacement cycle.
Li Li, who has been engaged in automobile sales for nearly 8 years, told reporters that relying on the Internet to realize automobile transactions is no longer a problem, but the premise is the unification, process and standardization of pre-assessment and testing standards. The new energy automobile trading market is not yet mature. The entire process and details of energy used car transactions need to be improved.
“Some consumers pay more attention to the test report data and will repeatedly ask whether it is an accidental vehicle. They also require to know the paint, sheet metal, replacement parts, risk records, maintenance records, mileage and other information of each vehicle. This is not only for pre-sales The work requirements are high, and the entire evaluation system is required to be complete.” Li Li said that consumers have different needs for buying second-hand cars. In the face of rapidly updating and iterating new energy vehicle products, the after-sales guarantee for second-hand cars also needs to be improved.
The industry believes that the formation of the volume of new energy used car transactions is only a matter of time. It is necessary to improve the use of supporting facilities such as charging piles, parking lots, and spare parts for new energy vehicles to form a standardized and stable evaluation system.
(Source: Worker’s Daily)
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