Home » The National Development and Reform Commission and other departments have guided the platform to lower the service fee for catering merchants. Meituan plunged by 14% – yqqlm

The National Development and Reform Commission and other departments have guided the platform to lower the service fee for catering merchants. Meituan plunged by 14% – yqqlm

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The National Development and Reform Commission and other departments have guided the platform to lower the service fee for catering merchants. Meituan plunged by 14% – yqqlm

Original title: The National Development and Reform Commission and other departments have guided the platform to reduce the service fee of catering merchants, and Meituan has fallen by 14%

Economic Observer Network reporter Zhou YingmeiOn February 18, according to the website of the National Development and Reform Commission, 14 departments including the National Development and Reform Commission issued the “Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Industry” (hereinafter referred to as the “Policies”).

The “Policy” proposes measures to help enterprises in the service industry, catering industry, retail industry, road, water, railway transportation, civil aviation and other industries. Among them, it is mentioned under the catering industry bailout support measures, “Guide takeaway and other Internet platform companies to further reduce the service fee standards for catering industry merchants, and reduce the operating costs of related catering companies. Guide Internet platform companies to the county-level administrative areas where the high-risk areas of the epidemic are located. For catering enterprises, discounts on service fees will be given to periodic merchants.”

After the release of this policy information, Meituan’s share price plunged. On February 18, the closing price fell by 14.86%. Meituan’s closing share price fell below HK$200, and the closing share price was HK$188 per share.

“As an important source of income for Meituan, the profit margin of food delivery is not high (the latest data is about 3.3%). The reduction of service fee standards for catering industry merchants will further reduce the profit margin of Meituan in food delivery.” Netease E-commerce Chen Liteng, a life service e-commerce analyst at the Research Center, told a reporter from the Economic Observer Network.

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Chen Liteng believes that for food delivery platforms such as Meituan and Ele.me, in addition to further refined operations in the food delivery business, developing new businesses is an important means for them to continuously optimize their income structure and achieve sustainable development.

The issue of platform commission service fee specification has also been mentioned in previously released documents. On January 19, the National Development and Reform Commission and other nine departments jointly issued the “Several Opinions on Promoting the Healthy and Sustainable Development of Platform Economy Regulations”, which also clearly regulates the reduction of operating costs for platform economy participants. Guide platform companies to reasonably determine service fees such as payment and settlement, platform commissions, and provide high-quality small and micro merchants with certain traffic support.

In 2020, the high commission of takeaway merchants has caused a lot of controversy. In April 2020, 33 catering associations in Guangdong Province jointly issued the “Joint Negotiation Letter to Meituan Takeaway”, which mentioned that the commission rate of Meituan takeaway continued to increase, from 1.1% in 2015 to 12.6%. Some merchants are charged a commission of 26% and so on. After communication, the two parties reached a consensus that Meituan would increase the rebate rate to 3% to 6% for high-quality catering takeaway merchants in Guangdong.

In terms of income types, Meituan’s income comes from platform merchants’ commission income, online marketing service income, other services and sales services. According to the Q3 financial report released by Meituan in 2021, its commission income is 29.559 billion yuan.Return to Sohu, see more

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Editor:

Disclaimer: The opinions of this article only represent the author himself, Sohu is an information publishing platform, and Sohu only provides information storage space services.

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