Recently, Zhong Xuegao was left at room temperature of 31 degrees for 1 hour without melting, which caused heated discussions. On July 5, a netizen used a lighter to light Zhong Xuegao’s ice cream, and the video that was suspected to be burning also attracted attention. However, the reason why Zhong Xuegao can arouse heated discussions is not only “not afraid of fire”, but also related to its high price. The current market price of Zhong Xuegao is between 12-160 yuan.Although the packaging looks unremarkable, the price of dozens of yuan at checkout may scare many friends, so it is also called “ice cream assassin”.
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Is it related to the high cost that Zhong Xuegao can sell so expensively? However, the truth may not be so.
On the morning of July 8, it was reported that “the production cost of each bell is about 3 to 8 yuan” on Weibo, which once again caused heated discussions among netizens.
According to AI Finance and Economics, a dairy analyst said that Zhong Xuegao’s production cost is about 3 yuan to 5 yuan, plus transportation costs, cold chain storage costs, and distribution costs such as rebates from dealers and retailers.The production cost of each piece is about 4 to 8 yuan.From the perspective of the brand’s full line of products, analysts say that Zhong Xuegao’s average gross profit margin is 60%-70%.
Compared with industry data, Yili Group’s 2021 annual report shows that the gross profit margin of its cold drink business is 40.27%, and the gross profit margin of the ice cream and other businesses of Sanyuan Dairy, the parent company of the “Baxi” brand, is 31.70%.
In this regard, some netizens ridiculed, “There is a reason for being expensive. If you haven’t eaten it, your heart will be cold.” Some netizens also suggested, “Print the retail price directly on the packaging.”
However, for its cost price, the founder of Zhong Xuegao once said,Its ice cream, which is as high as 66 yuan, costs almost 40 yuan, and it does not make any money at all. I love to buy it or not!But the vast majority said the cost was unreal and only known to insiders.
