There have never been queue eliminators in consumer electronics stores. For some months they have become the rule in the audio-video departments of consumer electronics stores to manage the flow of customers who want to buy a new TV using the scrapping bonus and the TV bonus. As of November 24, just over 2.2 million contributions were paid for a total amount of 134 million euros, of which 93.6 million for the scrapping bonus and the remainder for the TV bonus. From August to the end of November, families bought over 1.6 million sets of TV decoders thanks to the two bonuses.
The boom of new TVs
With this pace and these premises, approximately 6 million TVs will be sold at the end of the year against the 4 that represent the average in a “normal” year. In the week of Black Friday, for example, TVs were purchased for a value of 107 million. According to forecasts Aires, the Italian association of specialized household appliances retailers, the incentives will be exhausted during the spring. “The response that the Italians have given to these incentives is surprising and when the six Rai and Mediaset flagships switch off between February and March, we expect a further boom in requests – warns Davide Rossi, Aires general manager -. The shopkeepers will have enough equipment to meet the demand but in those days the incentives will run out. It is therefore essential to refinance the scrapping bonus also to protect the weaker groups who to date have not yet changed the screen ». In the package of changes to the Maneuver, according to what is reported by the Sole-24 Ore, amendments by the majority have already been presented to refinance the bonus with the allocation of another 250 million.
Change digital television, the bonus starts: everything you need to know
Peaks of 600/700%
«The switch off is an event that the industry was not used to. We recorded a boom in sales with peaks of 600-700% in the two months August – September on the same period of the previous year – says Luciano Vipiana, president of Dimo spa, Euronics associate active for 50 years with 36 points of sale spread mainly in the North. -West -. In recent weeks we continue to work with very high sales rates, around 250-300% compared to 2020. It should be emphasized that already last year, during the second lockdown there was an increase in sales compared to 2019 ». The president of Dimo underlines that the bonus also has the merit of raising the average quality of the devices sold, with an average price of around 480 euros compared to around 400 euros in the recent past. “It is desirable that the bonus be refinanced to help all those families who will not be able to change the television by the end of the year”.