On March 31, Kweichow Moutaiās 2021 annual report revealed that the 2021 annual dividend plan is to distribute cash dividends of 216.75 yuan (tax included) to all shareholders of the company for every 10 shares, with a total distribution of 27.223 billion yuan in profits.
Previously, according to the “Announcement on the Commitment of Cash Dividends in 2021” issued by Wuliangye, the company initially considered that the amount of cash dividends in 2021 should not be less than 11.5 billion yuan (tax included).
Kweichow Moutaiās 2021 annual report shows that in 2021, Moutai will achieve a total operating income of 109.464 billion, a year-on-year increase of 11.71%; revenue of 106.19 billion, a year-on-year increase of 11.88%; net profit of 52.46 billion, a year-on-year increase of 12.34%.
Moutai’s 2022 business goal is to increase its total operating income by about 15%, that is, its total operating income will reach about 125.88 billion yuan.
In terms of series, in 2021, Moutai will achieve revenue of 93.465 billion yuan, a year-on-year increase of 10.18%, and Maotai Maotai sauce series liquor will achieve revenue of 12.595 billion yuan, a year-on-year increase of 26.06%.
In terms of channels, in 2021, Moutai’s sales in direct sales channels will be 5,735.7 tons, with revenue of 24.03 billion, a year-on-year increase of 81.5%. In 2021, Moutai will have 2,089 domestic dealers, with 63 new domestic dealers added and 20 domestic dealers cancelled. Moutai said that the increase was mainly due to the dealers of Maotai series liquor, and the decrease was mainly due to the decrease of Maotai liquor dealers.
Data shows that Moutai’s operating income exceeded 40 billion yuan in 2016 and 60 billion yuan in 2017. In the last three years (2018-2020), they were 77.199 billion yuan, 88.854 billion yuan, and 97.993 billion yuan respectively. In 2021, Moutai’s operating income finally successfully exceeded the 100 billion mark.
From 2017 to 2020, the growth rate of net profit attributable to the parent company was 61.97%, 30%, 17.05% and 13.33% respectively. Moutai’s net profit growth rate of 12.34% last year was the slowest in the past five years.
After maintaining high growth for many years, what does Maotai do to keep it growing?
Perhaps increasing sales in its direct sales channels is the way to go. Another is to increase the sales of its series of wines.
On March 28, Moutai officially announced that its official digital marketing APP “i Moutai”, which took half a year to build, will be officially launched for trial operation on March 31. In a short period of time, the number of downloads of the app has rapidly exceeded one million. , and became the most downloaded and popular APP in the Apple APP Store. During the trial operation of the “iMoutai” APP, Feitian Maotai will not be sold, but the channel information of snapping up Feitian Maotai will be collected to increase its platform attention. Whether its “i Moutai” can change its marketing structure is also worthy of outside attention.
The more money you make, the more natural dividends you will get. Before Maotai announced its dividend, Wuliangye also issued the “Announcement on the Commitment of Cash Dividends in 2021”. In order to actively return the support and love of the majority of investors to the company, the amount of its 2021 cash dividends will not be less than 11.5 billion yuan (tax included) .
In 2021, Wuliangye’s operating income is expected to be around 66.2 billion yuan, and the net profit attributable to the parent is expected to be around 23.350 billion yuan. This dividend ratio is also close to 50%.
According to statistics, Wuliangye entered the capital market in 1998, and has made 18 cash dividends since its listing, with a total dividend of 49.6 billion yuan. In addition to the promised dividend amount, the total dividend amount will reach 61.1 billion yuan, which is 16.3 times of the company’s listed funds.
Cover reporter Yu QishuReturn to Sohu, see more
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