Home » The unit price dropped from 60 yuan to 2.5 yuan. Internet celebrity ice cream “Zhong Xuegao” attracted attention | Price | Haagen-Dazs

The unit price dropped from 60 yuan to 2.5 yuan. Internet celebrity ice cream “Zhong Xuegao” attracted attention | Price | Haagen-Dazs

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The unit price dropped from 60 yuan to 2.5 yuan. Internet celebrity ice cream “Zhong Xuegao” attracted attention | Price | Haagen-Dazs

The Rise and Fall of Chinese Internet Celebrity Ice Cream Brand “Zhong Xuegao”

In June 2022, the Chinese Communist Party Internet celebrity ice cream brand “Zhong Xuegao” gained attention for its difficult-to-melt ice cream. Despite the viral news, the brand remained popular, especially after reports surfaced about American Haagen-Dazs containing trace amounts of banned compounds. This led to a comparison between the quality and price of the two brands, with the reputation of “Zhong Xuegao” soaring.

However, fast forward to March 2024, and “Zhong Xuegao” is once again in the spotlight for a different reason – a dramatic price drop. Once priced at over 60 yuan per piece, the ice cream is now selling for as low as 2.5 yuan per piece. This significant reduction has shocked consumers, with many feeling like they have been deceived by the brand’s high profit margins.

Reports indicate that some “Zhong Xuegao” stores have introduced special discounts, offering packs of ice cream at incredibly low prices. For example, a pack of 20 strawberry white chocolates is being sold for only 60 yuan, averaging just 3 yuan per stick. Similarly, a bottle of pink lemon lemon ice costs 50 yuan for 20 bottles, averaging only 2.5 yuan per bottle.

Despite its initial success as the “Hermès of the ice cream industry,” “Zhong Xuegao” has faced numerous scandals in recent years. From food safety concerns to unpaid wages, the brand’s reputation has taken a hit. In 2024, it was revealed that the brand’s equity was frozen, with a total amount of approximately 35 million yuan affected. Additionally, new information pointed towards an execution target of 818,106 yuan.

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As the once-popular “Zhong Xuegao” struggles to maintain its reputation and profitability, consumers are left questioning the brand’s ethics and quality. The rise and fall of this Chinese internet celebrity ice cream brand serve as a cautionary tale for businesses looking to capitalize on viral fame and popularity.

Editor in charge: Xiao Lusheng.

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